Competitive Intelligence and Counter Intelligence.

It seems far to many people are fixed on comscore stats.   Distributed via filesharing networks,  and adware those who accidently install it or don't read the fine print are the not regular net users. It seems though distribution has changed a lot in the last 2 years…

Alexa users are basically tech people,  to get a reach rank of 700 or so in alexa you need a grand total of 200 toolbar users a day.

1 comscore user on your site represents  300 or so uniques on their system. 
So the first question is  how can I inflate my rank to the extreme?

Send users to these comscore distribution points (Just a sample)  http://www.relevantknowledge.com  http://www.opinionsquare.com/Home.aspx,  http://www.marketscore.com    Note that most spyware companies flag  all incarnations of comscore as spyware.  Some major banks even block any user with comscore installed from accessing their sites.

How do you get a super inflated alexa rank like digg, digitalpoint etc?  Just send the users to the alexa toolbar download page.

I am the first major site owner to ever use Counter Intelligence, and in competitive markets I believe it is a MUST.  To stop alexa simply don't allow any user with "alexa" in the useragent visit your site or signup.    You can block most other tracking systems but i'll let you figure out how to do that :)

In highly competitive markets, sites like comscore can sell all your conversion ratios, your dailly transaction/signup figures etc.  Because they track everything  they know everything about you.   If you are a new competitor entering the market you are severly handicapped as everything you do is basically free R&D for major sites.

Which traffic measuring system is the most accurate and hardest to fake?   

That would be hitwise.com,  every night they get logs sent to them from ISPs that track over 20 million internet users.  Ie your ISP gives them their dially traffic log of all users.   The only way to mess with their rankings is to buy up a ton of traffic on ISP's that feed them data.

If counter intelligence or competitive intelligence isn't on your mind, you can bet its on your competitors.

30 Responses to “Competitive Intelligence and Counter Intelligence.”

  1. Chris Wants to Learn! Says:

    Yeah whats up with folks thinking Alexa stats are reliable? From some of my sources you can get a hit generation script and inflate the hell out of those rankings by sending those to the toolbar page.

    Is alexa correct with there stats on the top sites, i.e. there top 10 at least?

  2. Gopi Says:

    Yes, Alexa stats dont reflect the mainstream demographics, a better free source is ranking.websearch.com.

  3. /pd Says:

    ” Counter Intelligence, and in competitive markets I believe it is a MUST”

    Mark, you are the first one I am seeing actaully articulating the cause here :)-. Yes, Blue Ocean strategies is about making the competitve sphere irrelavant. Thats exactly wat you did with Pleantyoffish.

    Hwoever, you have extended the paradigm into what I call “counter services ” – My question to you would be; how will you attract a niche market with specific attibution (e.g. Only those with UserAgent_ABC) ?? would be brute force marketing or just organic userbase traction ??

  4. Markus Says:

    Just send your users a place where they can download it. Given the rate of infection for these things is a fraction of 1% you can get 2-3% of your users to do anything just by posting a link.

     That doesn't work to well when trying to fake ranking.websearch.com  as that involved 11% of my traffic.

  5. /pd Says:

    I agree, fake ranking is just too much pooh :)- and only meant for the number crunchers who dont understand users. One cannot treat a user as a number only !!

  6. Adeolu Akinyemi Says:

    Please does anyone know how i can increase my page ranking? I just checked it on google and its a flat 0. Will increasing this increase my traffic? What can I do?

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  8. John Andrews Says:

    The basic level of competitive awareness out there is very very low. There is a whole “discipline” of Competitive Intelligence (CI) that seems to only the web for research, and a many people on the web who do competitive analysis routinely yet don’t know of or participate in the CI “field”.

    You’re showing how commercial webmastering is a competitive endeavor. It’s amazing to me that this is news to a lot of people, but apparently it is.

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  14. Public Adjuster Says:

    this is rediculous… sending traffic to alexa betters your alexa score… what kind of system is in place here? seems like pay to play

  15. Area SEO Says:

    ci to block rankers. loses you traffic? doubtful

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  17. Wallpapers Says:

    Check all website selling websites to see how many are making money with this scheme.

  18. Peter Boston Says:

    How do these statistical sites get your conversion rates? I don’t like the idea of Alexa poking around my site but I do like the CI you can get from theirs. I guess like anything else it’s OK when they’re doing it to somebody else.

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  22. johnfndc Says:

    Alexa’s rating are way off, but I suppose they provide a rough estimate. The larger the site, the more accurate the measurement.

    I never thought about other sites using the work that smaller sites do as free research, but I guess this is the Internet, and everyone must be careful to protect their business.

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