AOL search data proves myspace killing dating sites.

The following is data pulled from the AOL Search Data of 500,000 users. I only imported 7 of the 8 datasets as the last one was corrupt, this gave me 460,446 unique users.

After looking at some data I came up with the following chart, this should be enough proof that myspace is taking away massive traffic from dating sites. Hitwise reported on their blog the day myspace went down the dating industry got 10% more traffic.
http://weblogs.hitwise.com/bill-tancer/2006/08/myspace_outage_the_post_mortem.html

	Total Searches leading to site.	Unique Users	# of users going to msypace	% of users going to myspace
Plentyoffish.com	3111	612	134	21.9%
Match.com	2869	809	136	16.8%
personals.yahoo.com	1798	388	73	18.8%
Eharmony.com	1312	245	41	16.7%
mate1.com	1154	184	43	23.4%
americansingles.com	839	219	37	16.9%
singlesnet.com	818	117	28	23.9%
true.com	312	100	26	26%

1888 out of 2069 or 91.3% of users went to  only 1 dating site in this sample.  Myspace has 24492 users landing on their site from a total of 115838 searches.   There are more searches then users because in the real world most people can’t tell the difference between entering a URL in a searchbox  or address bar.