The following is data pulled from the AOL Search Data of 500,000 users. I only imported 7 of the 8 datasets as the last one was corrupt, this gave me 460,446 unique users.
After looking at some data I came up with the following chart, this should be enough proof that myspace is taking away massive traffic from dating sites. Hitwise reported on their blog the day myspace went down the dating industry got 10% more traffic.
|Total Searches leading to site.||Unique Users||# of users going to msypace||% of users going to myspace|
1888 out of 2069 or 91.3% of users went to only 1 dating site in this sample. Myspace has 24492 users landing on their site from a total of 115838 searches. There are more searches then users because in the real world most people can’t tell the difference between entering a URL in a searchbox or address bar.