The latest business 2.0 article contains a lot of info on new media sites.
Techcrunch, $60,000 in monthly ad revenue, $50,000 profit from party last weekend.
Boingboing $1 million/year
paidcontent $1 million/year 5 million page views/month
fark $600-800k/month 40 million pageviews/month
I really need to get myself an ad sales force. At 20 million pageviews a day my site is several orders of magnitude bigger then all these sites but my CPM is far lower.
There is a lot of talk about john battelle’s FM publishing. I expect they will do well in the short run, but it would be foolish to think that Google and yahoo are not working on something to extend brand advertising to large companies/sites in their ad network. Offering fortune 1000 advertisers traffic breakdown of the top sites in the publisher network along with demographic data taken from toolbars they could really change the game. I believe in 2 or 3 years we will have some kind of seamless ad market out there, and hopefully the provider will get less then 10% of the ad revenue.