Lavalife gets into ring tones.

http://investors.vertrue.com/phoenix.zhtml?c=60678&p=irol-newsArticle&ID=923816&highlight

“a 22% increase in Personals revenues. The increase in Personals revenues was primarily due to the acquisition of certain assets of Mobile Lifestyles, Inc., an online provider of a variety of text alerts (i.e. daily horoscopes, jokes and relationship advice) and unlimited ringtones. Excluding revenues from Mobile Lifestyles, Inc., Personals revenues would have increased 3% from last year”

Vast majority of lavalifes revenues came from their late night phone lines.  Looks like the loss on lavalife.com  is being offset  by growth  in the offline phone business.

Match.com also released earnings today,   22% increase in revenue this is a lot better than Lavalife’s  3%