Friendster Numbers.

Venturebeat   has some numbers on friendster.

6 Billion pageviews a month
$700,000 a month in revenue in December
$410,000 loss in December.
16 million unique users a month.

Last time I saw the comscore numbers,  all dating sites combined in the US only had 4 billion pageviews a month.  But the paid dating sites in the USA will pull in $650 million this year.

With the number of free sites exploding, and operational costs of a dating site significantly higher then social networking sites  it will be interesting to see which other free sites will be able become profitable.   When I look at the 2 other dating sites my size I am disturbed to see that their tech budget per month is a multipul of my monthly revenue.   

It is also great to see that most of the major dating sites have started running banner ads and advertising across their sites.   It will be interesting to hear what they have to say at the conference on monday.  

31 Responses to “Friendster Numbers.”

  1. Lucas Says:

    Markus,

    Just a nit… don’t you mean Friendster Numbers instead of “Facebook Numbers”? That venture beat article looks like it’s referring to Friendster.

    Also, not sure if I’m doing the calculations right, but doesn’t an $0.11 eCPM seem really low to you ($700,000 on 6 billion pageviews)? Why can’t they monetize their pageviews more effectively?

    Thanks,

    Lucas

  2. Anatoly Lubarsky Says:

    It is Friendster, not Facebook.

  3. Anatoly Lubarsky Says:

    Besides, may be Facebook has 6B really, but not Friendster…

  4. Markus Says:

    Ya sorry I just changed it to read friendster.

    11 ECPM for the entire site isn’t that off, There are a lot of pages on a site where you simply can’t put ads. There are also a lot of sections like hotornot like pages where you simply really can’t put ads. You are lucky if you make $5.00 per 100,000 pageviews.

  5. John Says:

    Markus,

    What were your thoughts on the funding that OkCupid.com received? That site seems like your main competition: http://gigaom.com/2007/01/12/okcupid-raises-6m/

  6. Markus Says:

    They are a minor competitor according to hitwise. The news is over a year old but just now “officially” released. I posted about it a few months ago.

  7. onemoreoption Says:

    Fascinating how difficult it is to make a profit.

  8. Jon Frate Says:

    Friendster’s 11 cent eCPM is because 90%+ of their traffic is coming from the philippines!

  9. Fashion Industry Ceo Says:

    What is your opinion on getting users active on a new website where it requires you to sign up??

  10. Marc Says:

    “operational costs of a dating site significantly higher then social networking sites”. Really? How come?

  11. Lovin.mobi » Costlier Operations: Dating or Social Networking Sites? Says:

    [...] dating site operational costs higher than social networks? Markus at PlentyOfFish says “operational costs of a dating site significantly higher then social [...]

  12. Costlier Operations: Dating or Social Networking Sites? » Online Dating Insider Says:

    [...] dating site operational costs higher than social networks? Markus at PlentyOfFish says “operational costs of a dating site significantly higher then social [...]

  13. Martin Says:

    There’s a lot more trouble / work to deal with on a free dating site than on a social site in my opinion.

    Back to Freindster – I have always found the site is incredibly slow at the best of times.

  14. Value Capture, Complementary Assets and Uniqueness in Social Networks | Seph Skerritt's Blog Says:

    [...] considerable traffic, ranked the 17th most popular website globally. However, in December 2007, Friendster saw revenues of $700,000, with a loss of $400,000. Why, with so many users is Friendster still not being profitable? The answer is in Friendster’s [...]

  15. yer kaplamasi Says:

    nning banner ads and advertising across their sites. It will be interesting to hear what they have to say at the conference on monday.

  16. aluminyum Says:

    started running banner ads and advertising across their sites. It will be interesting to hear what they have to say at the conference on monday.

  17. rehau Says:

    When I look at the 2 other dating sites my size I am disturbed to see that their tech budget per month is a multipul of my monthly revenue.

  18. mobilya Says:

    money via advertising to get what you’re looking for. One question though, will people learn to ignore Adsense at some point or do they already?

  19. dunya rehberi Says:

    the year that users start coming back to free dating sites and paid dating declines even faster then it has been.

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    continually move right t

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  30. Costlier Operations: Dating or Social Networking Sites? | Free Dating PortalFree Dating Portal Says:

    [...] dating site operational costs higher than social networks? Markus at PlentyOfFish says “operational costs of a dating site significantly higher then social [...]

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