Comments on: Writing is on the wall. http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/ Adapt or die - by Markus Frind CEO of Plentyoffish.com Mon, 21 Dec 2009 04:13:05 +0000 http://wordpress.com/ hourly 1 By: kpli http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-106209 kpli Fri, 28 Dec 2007 16:46:18 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-106209 very nice post here..i've bookmarked this blog for future reference.. Hey i hope it's not too late to wish you a Happy New Year Enjoy reading this blog ...;) thanks very nice post here..i’ve bookmarked this blog for future reference..

Hey i hope it’s not too late to wish you a Happy New Year

Enjoy reading this blog …;)

thanks

]]> By: Bp http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-103389 Bp Sun, 16 Dec 2007 00:49:31 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-103389 quantcast.com DATA shows that match.com has 4.9 mil unique visitors per month. plentyoffish.com has only 1.5 mil. assuming that 5% of members on match are paid and subscribe on average for 3 months for $34 dollars a month that is 26 million US cashflow PER MONTH for match.com per year that is over 300 million net profits Now your craiglist looking POF site probably at most generates you 2/3 bucks a year per user. 1.5*2*12 = about 36 million dollars a year a nice chuck of cash no doubt, but you cannot compare your site with match.com 300 mil > 36 mil Think of it this way, the future for PAID dating sites may very well be numbered, but as Evolutionary Darwinism goes, do you think an entity as large as match.com will simply sit there and let you take over ???? They [match] have the members, they have the monnies, they have the connections, they have the hardware and infrastructure, they have the experience, they have the reputation.... push comes to shove, they will do an Apollo 13 on you and downsize the company, the employees, become a hybrid paid/free dating site or hell just become free altogether and YES they will make a lot less money but they will survive... quantcast.com DATA shows that match.com has 4.9 mil unique visitors per month.

plentyoffish.com has only 1.5 mil.

assuming that 5% of members on match are paid and subscribe on average for 3 months for $34 dollars a month

that is 26 million US cashflow PER MONTH for match.com
per year that is over 300 million net profits

Now your craiglist looking POF site probably at most generates you 2/3 bucks a year per user. 1.5*2*12 = about 36 million dollars a year
a nice chuck of cash no doubt, but you cannot compare your site
with match.com

300 mil > 36 mil

Think of it this way, the future for PAID dating sites may very well be numbered, but as Evolutionary Darwinism goes, do you think an entity as large as match.com will simply sit there and let you take over ???? They
[match] have the members, they have the monnies, they have the connections, they have the hardware and infrastructure, they have the experience, they have the reputation…. push comes to shove, they will do an Apollo 13 on you and downsize the company, the employees, become a hybrid paid/free dating site or hell just become free altogether and YES they will make a lot less money but they will survive…

]]> By: Belfast Adult Dating http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-95291 Belfast Adult Dating Thu, 01 Nov 2007 04:24:19 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-95291 most of the sites that are dying of are usually meant to, they open up newer sites and move on let the old ones die most of the sites that are dying of are usually meant to, they open up newer sites and move on let the old ones die

]]> By: NIKI MILI http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-91799 NIKI MILI Mon, 01 Oct 2007 03:58:13 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-91799 Want to <b>shop</b>? <b>Online</b> shopping is easy with Shopsafe, the <a href="http://shopbuyonline.co.uk/" rel="nofollow"><b>UK</b> shops </a>directory listing the top <b>online</b> shops, as well as special offers and gift ideas< Want to shop? Online shopping is easy with Shopsafe, the
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]]> By: Manny http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-25887 Manny Fri, 13 Apr 2007 16:10:22 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-25887 OK, you've shown what your competition is at. Where are your results? I've only stumbled on this and I don't work for any dating sites. But based on the comments, your post seems nothing more than trash talk. BTW, I checked out your site. OMG, it needs a lot of work. I guess your demographic is the blue collar crowd, so maybe it doesn't matter! OK, you’ve shown what your competition is at. Where are your results? I’ve only stumbled on this and I don’t work for any dating sites. But based on the comments, your post seems nothing more than trash talk.

BTW, I checked out your site. OMG, it needs a lot of work. I guess your demographic is the blue collar crowd, so maybe it doesn’t matter!

]]> By: V7N Search Marketing News » Blog Archive » Daily Search Overview March 09, 2007 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-21121 V7N Search Marketing News » Blog Archive » Daily Search Overview March 09, 2007 Fri, 09 Mar 2007 02:41:18 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-21121 [...] Are dating sites in decline? Interesting snapshot by PlentyOfFish. [...] [...] Are dating sites in decline? Interesting snapshot by PlentyOfFish. [...]

]]> By: Dating Sites in Decline at The Gong Show by Andrew Parker http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20947 Dating Sites in Decline at The Gong Show by Andrew Parker Fri, 23 Feb 2007 22:50:26 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20947 [...] Wow! Dramatic dating-site search decline reported by Markus Frind (CEO of PlentyofFish.com). I have been tracking domain name searches on yahoo for the big paid dating sites. Domain name searches translates into word of mouth and signal trends in paid membership about 8+ months from now. [...] [...] Wow! Dramatic dating-site search decline reported by Markus Frind (CEO of PlentyofFish.com). I have been tracking domain name searches on yahoo for the big paid dating sites. Domain name searches translates into word of mouth and signal trends in paid membership about 8+ months from now. [...]

]]> By: nmw http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20908 nmw Thu, 22 Feb 2007 11:13:45 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20908 Interesting stats. :) Does anyone have a guesstimate on how much traffic comes from direct navigation (aka "type in traffic")? Also, is the number of referrers (in other words: the number of sites, not the amount of traffic) increasing or decreasing? (counting them in order ranked by traffic, say the top 80 or 90 percent) Thanks! Interesting stats. :)

Does anyone have a guesstimate on how much traffic comes from direct navigation (aka “type in traffic”)?

Also, is the number of referrers (in other words: the number of sites, not the amount of traffic) increasing or decreasing? (counting them in order ranked by traffic, say the top 80 or 90 percent)

Thanks!

]]> By: phil http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20901 phil Thu, 22 Feb 2007 00:40:51 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20901 Yeah dating sites are history esp ones that have no 2.0 features, nothing ever lasts forever. Yeah dating sites are history esp ones that have no 2.0 features, nothing ever lasts forever.

]]> By: Brian http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20878 Brian Tue, 20 Feb 2007 18:32:47 +0000 http://plentyoffish.wordpress.com/2007/02/16/writing-is-on-the-wall/#comment-20878 This is the worst analysis that I have ever scene done on "Online Dating". Just because tradeterm searches have went down across the board on Yahoo that doesn't equate to anything. Have you thought that peoples search habits continue to evolve and users are starting to type in URLs now and not search them as much. You of all people should know also that the volume of tradeterm searches is directly related to PR and offline advertising volume. The other issue you have ignored is that most intelligent dating companies have started to protect their tradeterms this past year from leaches like yourself that don't have a brand of their own and just prey on top tier sites. Simply stated = You don't have access to all of the data you think you do as you can't buy the tradeterms to do the research. I have been in the dating space for over 12 years buying media and can't wait to the day that you get dumped in SEO. Invest all that money you are making with Google arbitrage and hire a designer and turn your site into a real website with some 2.0 features instead of the dinosaur feature set you currently have. -Brian This is the worst analysis that I have ever scene done on “Online Dating”. Just because tradeterm searches have went down across the board on Yahoo that doesn’t equate to anything. Have you thought that peoples search habits continue to evolve and users are starting to type in URLs now and not search them as much. You of all people should know also that the volume of tradeterm searches is directly related to PR and offline advertising volume.

The other issue you have ignored is that most intelligent dating companies have started to protect their tradeterms this past year from leaches like yourself that don’t have a brand of their own and just prey on top tier sites. Simply stated = You don’t have access to all of the data you think you do as you can’t buy the tradeterms to do the research.

I have been in the dating space for over 12 years buying media and can’t wait to the day that you get dumped in SEO. Invest all that money you are making with Google arbitrage and hire a designer and turn your site into a real website with some 2.0 features instead of the dinosaur feature set you currently have.

-Brian

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