Its taken me a year to go from nowhere to market leader of the mainstream market of the UK, though we are still faaar away from competing with gaydar. Compete.com has shown here that ranking sites in terms of raw uniques is meaningless as it doesn’t represent people actually using the service. The best we can do in the UK is rank sites by visit time * visitors to get a metric for most used.
Gaydar 378.84
Plentyoffish 135.36
Girlsdateforfree 95.7957
Match 73.7555
Friendsreunited 60.295
Loopylove 45.9
datingparents 30.957
I am looking to accelerate growth in the UK even faster and in the next week I’ll will be launching an affiliate program on azoogle and paying $3.00 per registration in the UK. Plentyoffish completely dominates canada and we are starting to go mainstream in the UK and affiliates can help us get there!.
The UK is becoming extremely competitive, with companies like singlesnet, mate1 and others moving into the market quickly and meetic and match.com spending huge amounts of money. And in the last year most of major dating sites in the UK have been sold. The last site to be sold was datingdirect, which has about 5% of the traffic of plentyoffish worldwide for 52.8 million.
April 7, 2007 at 2:56 pm |
It will be interesting to see how you manage fraud in an affiliate program where, I am assuming, sign-ups are still free.
April 7, 2007 at 3:30 pm |
Unless you think this as a loss leader, is it really possible that you can make back that $3 in the lifetime of a user with just ads? (considering the 30% monthly turnover rate!)
April 8, 2007 at 6:42 am |
No chance
April 8, 2007 at 10:44 pm |
[...] like Plentyoffish is going to do more stuff in the UK, with the launch of a new affiliate programme. The UK market still has a lot of scope for growth. I [...]
April 9, 2007 at 1:39 am |
Why did you pick Azoogle?
Speaking as someone that’s built numerous affiliate directories in the past, I don’t even count Azoogle as a very significant affiliate network. Hell, I see True.com is their 1 featured dating client but you go to True’s affiliate page and they show a link to Commission Junction. No link to Azoogle at all. lol!!!
April 9, 2007 at 1:52 am |
Hi Markus,
just looked on alexa.com. R u finding alot of your users moving to facebook.com?
What r your plans of attack
-rob
April 9, 2007 at 7:04 am |
It can work. But only if you have some sophisticated fraud detection methods. Otherwise, you will end up with thousands of fake profiles from Cote d’Ivoire or Senegal, stating they are from UK.
April 9, 2007 at 2:09 pm |
It’s obviously not possible for Markus to make any money with this. He is just using it to get a head start in the UK and generate some buzz and some word of mouth referrals. It’s a good idea, if you can afford it (and he obviously can) but I bet his campaign will only have a 1-3 month timeline.
I’m not up on how many users plentyoffish has but just image if you used $3 as the maximum he earned per user on clicks! Crazy!
April 9, 2007 at 8:41 pm |
Markus, where do you buy these reports? Or, are these available for free?
April 10, 2007 at 12:29 am |
Pay them $20,000 some a year.
April 10, 2007 at 6:30 am |
At hitwise?
April 11, 2007 at 11:22 pm |
Do you have an affiliate program for the US?
April 12, 2007 at 12:21 pm |
thank you veryy veryy much…..
May 17, 2007 at 3:10 am |
hi markus:
interested to dominate chinese market?
let me know what you think.
August 27, 2007 at 9:10 pm |
your sites freeze on me, i’ve tried to send a message to somebody twice tonight, it happened to my mate also. can you get somebody to help me, please?
January 6, 2008 at 8:10 pm |
The UK is very competive market and culturally very different from the US. Always room for ‘good’ dating sites who aren’t just chasing a fast buck.
Good luck
January 7, 2008 at 12:41 pm |
Always room for ‘good’ dating sites ..if you use the Affiliate Elite software
by brad callen you could find the
good dating sites ..there is a no cost vedio training …to test the how Affiliate Elite would work for youhttp://tomartomartini.vox.com/library/post/affiliate-elite-warning.html
March 23, 2008 at 10:49 am |
I think it’s a great idea. I have referred many people (friends) to pof over the years, it’d be nice to be paid for it. And as a relationship columnist and dating author, I should be able to easily send traffic there, much more so that with other no name dating sites.
Contact me when this is good to go , my website is http://www.1soulmate4u.com
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September 4, 2008 at 7:13 am |
Will we be hearing more about this scheme soon?
My dating/relationship website is the perfect spot for this type of scheme
http://www.girltalk-ladiesonly.blogspot.com
February 9, 2009 at 3:44 am |
Very informative post. I especially found your comment that ranking sites by visit time is a better metric than page rank.
March 14, 2009 at 12:36 pm |
I have to say, I can not agree with you in 100%, but it’s just my opinion, which indeed could be wrong.
p.s. You have a very good template . Where did you find it?
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