True.com To Spend $90 million on advertising.
http://www.brandweek.com/bw/news/tech/article_display.jsp?vnu_content_id=1003578104
No. 1 True.com’s membership doubled in the past year thanks to this policy and its massive online ad push supporting its “safer dating” position. The company plans spend $90 million during the next 12 months for online ads. “We didn’t expect it to be our primary differentiator,” said Herb Vest, CEO at True.com, Dallas. “We were just trying to protect our customers. It’s something people really want and need. It’s dangerous out there.”
May 19, 2007 at 10:36 am
[...] is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has [...]
May 23, 2007 at 5:30 am
Hey, you should at least spend $9 on advertising to keep up with them?