Comments on: More Facebook Monetization drama

By: SharedReviews.com Blog » Blog Archive » Monetizing Social Networks

SharedReviews.com Blog » Blog Archive » Monetizing Social Networks — Mon, 05 May 2008 16:08:20 +0000

[...] ended up running through 15,000 impressions without a single click on Facebook. And he’s not alone with his [...]

By: Life:Water, Internet:??? | thedotcomillusionist's Blog

Life:Water, Internet:??? | thedotcomillusionist's Blog — Wed, 28 Nov 2007 03:22:09 +0000

[...] rate is low. In fact, despite being one of the most popular and intuitive social networks, Facebook has one of the lowest CTR’s in its space. This has been a problem plaguing online advertising for a long time coming. Would I be able to [...]

By: Life:Water, Internet:??? « Thedotcomillusionist’s Blog

Life:Water, Internet:??? « Thedotcomillusionist’s Blog — Fri, 23 Nov 2007 09:50:03 +0000

By: » Forget the Next Internet Millionaire, Really - Web Publishing Blog

» Forget the Next Internet Millionaire, Really - Web Publishing Blog — Mon, 27 Aug 2007 16:30:59 +0000

[...] others take notice. If Facebook is worth over a billion dollars with an audience of 30 million who buy nothing, what is an audience of 30 million super targeted & converting worth? Readers, here is the [...]

By: Seun Osewa

Seun Osewa — Mon, 06 Aug 2007 12:07:16 +0000

Max: The difference between POF and facebook is that POF has better targetted traffic. Dating site ads are very relevant on a dating site.

By: brad.touesnard.com » Monetization of Facebook

brad.touesnard.com » Monetization of Facebook — Tue, 31 Jul 2007 23:40:03 +0000

[...] started writing a comment for Markus’ post about Facebook monetization, but it got long and [...]

By: Digg faz acordo com a Microsoft « tomáS

Digg faz acordo com a Microsoft « tomáS — Thu, 26 Jul 2007 12:29:00 +0000

[...] quem não sabe, o Digg, assim como o FaceBook são sites com baixos CPM, ou seja, geram pouca renda para cada 1000 pageviews, mas agora com a equipe de vendas da Microsoft [...]

By: Max Tower

Max Tower — Mon, 23 Jul 2007 21:29:05 +0000

Markus,

You’re site is similar to facebook in that many of its users create a lot of pageviews. What sort of CTR are you seeing for your ads?

By: Markus

Markus — Thu, 19 Jul 2007 05:21:40 +0000

I’ve never been able to do better then $100/signup on bebo or facebook.

in facebook google just tossed them into the content network one day, not sure what the CPm was as many ads were displayed with others. But it was definately over $100/free signup. Pretty much every click was accidental.

By: meir

meir — Thu, 19 Jul 2007 00:52:04 +0000

If you were buying this inventory at a $0.05 CPM and you had a 200:1 conversion you would have paid $100 for 1 signup, and on POF this would be a Free signup. Wow, that’s expensive.

A couple of questions, how much did this CPA come out to? This would indicate the CPM you bought at (if you can’t disclose this I understand).

Secondly, how many impressions did run on this test? At a .04% CTR you would have needed to run 5mm impressions to yield 2000 clicks. Did you run this many? more?