The article talks about “bloggers” making millions online. Funny part is few of these people actually qualify as “bloggers”. Shoemoney somehow made the list, even though only 3% of his income comes from his blog. Others mentioned like Techcrunch, boingboing, talkingpointsmemo, perezhilton etc aren’t blogs, they are media properties with lots of employees.
I see no difference in the number of employees, style of writing how the site is layed out etc between those sites and sites like drudgereport, collegehumor, fark and ebaumsworld.com The only difference is if you were in business pre 2004 you are a media company, if you were founded after you are a “blog”.
Techcrunch has 21 employees today, when it started it had one guy writing and posting on new companies. I think techcrunch was a blog when it started but it definitely isn’t today. The day you incorporate is the day your site stops being a “Blog” and becomes a Media Company.