Archive for August, 2007

Yahoo Class action Lawsuit settled.

August 30, 2007

Maybe a few more of these court rulings and some of the major paid sites will finally Stop using Fake profiles,  Fake emails,  autogenerated winks  etc to convert members to paying subscribers. 

*************************

ROBERT ANTHONY v. YAHOO! INC., Case No.: C05 04175 RMW
(USDC, NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION)

THIS NOTICE MAY AFFECT YOUR RIGHTS
PLEASE READ ALL OF IT CAREFULLY

ATTENTION: ALL PERSONS IN THE UNITED STATES WHO WERE PAID SUBSCRIBERS
TO YAHOO! PERSONALS BETWEEN OCTOBER 1, 2004 AND AUGUST 3, 2007

Dear Yahoo!, Inc. Customer,

This notice (the “Notice”) informs you of a proposed settlement of class action claims against Yahoo!, Inc. For the sake of brevity and clarity, Yahoo!, Inc. will be referred to for the remainder of this Notice simply as Yahoo! This Notice describes the proposed settlement and informs you of your potential rights as a settlement Class Member. You are being sent this Notice because you have been identified as a Yahoo! customer who paid to subscribe to Yahoo! Personals between October 1, 2004 and August 3, 2007. Yahoo! has agreed, under the terms of the Settlement, to provide you with the opportunity to submit a valid and timely Claim Form through which you may be eligible to receive monetary compensation as discussed below in Section 5.A.2.

READ THIS FIRST

1. WHY SHOULD I READ THIS?

This Notice, given pursuant to an Order of the Court dated August 3, 2007, describes a proposed settlement of a class action against Yahoo!, and you have been identified as a potential Class Member.

2. WHY DID I RECEIVE THIS NOTICE?

You received this Notice because a search of Yahoo!’s computer records indicates that you were a subscriber of Yahoo! Personals at some point between October 1, 2004 and August 3, 2007. This Notice provides a summary of the terms of the proposed settlement. It also explains the lawsuit, your potential legal rights under the Settlement, what benefits may be available to you under the Settlement, and how to get them.

3. WHAT IS A CLASS ACTION?

In a class action, one or more individuals or businesses, called Class Representatives (in this case, Robert Anthony) sue on behalf of others that have similar claims. All of these other individuals are members of the “class”. One court resolves the issues for all Class Members, except for those who exclude themselves from the Class. United States District Court Judge Ronald M. Whyte is in charge of this class action.

4. WHAT ARE THE CRITICAL DATES?

Event Date
The last date that your Claim Form must be postmarked if you wish to be eligible to possibly receive a payment under the terms of the Settlement. December 15, 2007
The last date to submit your written request to be excluded from the Settlement if you are not willing to be bound by it and do not want to be eligible to receive a payment. October 15, 2007
The last date to submit any written objection to the Settlement. October 15, 2007
The hearing on any objections and to give final approval to the Settlement. November 15, 2007

5. WHAT IS THIS CASE ABOUT?

On October 12, 2005, Robert Anthony (”Plaintiff”) filed suit against Yahoo!, Inc. (”Yahoo!”) in the United States District Court, Northern District of California. Plaintiff alleged various claims against Yahoo! (specifically, breach of the implied covenant of good faith and fair dealing, Florida statute §501.204 et seq.,fraud, and negligent misrepresentation), by virtue of his allegation that profiles posted for purposes other than dating appeared on the Yahoo! Personals website. Plaintiff brought suit on his own behalf and on behalf of all Yahoo! Personals paid subscribers in the United States since October 1, 2004. Plaintiff sought recovery of damages, various forms of equitable relief and attorneys’ fees and costs. Yahoo! has denied, and continues to deny any and all claims and allegations of wrongdoing asserted in the case and has substantial factual and legal defenses to all claims alleged in the case. Yahoo! has maintained and continues to maintain that it has acted in accordance with governing law. Nonetheless, the parties have concluded that further participation in the case would be protracted and expensive, and that it is desirable that the case be fully and finally settled in the manner and upon the terms set forth in this Notice and in the Parties’ Settlement Agreement.

A. The Proposed Settlement

Since filing the Action, Plaintiff, through Class Counsel, has conducted an investigation of the facts and has analyzed the relevant legal and factual issues. Class Counsel obtained substantial information about the nature and extent of Yahoo!’s challenged practices through this process.

Although Yahoo! does not believe it has done anything wrong and continues to deny all claims and allegations of wrongdoing asserted in the case, Plaintiff and Yahoo! agreed to enter into a Settlement Agreement after an extensive exchange of information and vigorous arms-length negotiation. If approved by the Court, the Settlement Agreement will result in dismissal of this case and final resolution of all claims raised. Such dismissal will release Yahoo! from future liability for the acts and practices complained of. The settlement terms are described in full in a document known as the Settlement Agreement (hereinafter “Agreement”)1 . The Agreement is available for your inspection at the clerk’s office of the United States District Court, Northern District of California. The terms of the Settlement, in summary form, are as follows:

1. To the extent that they are not already in place, no later than 30 days after Final Approval of the Settlement, Yahoo! will take the following actions, which shall remain in force and effect for a period of two (2) years from the date of Final Approval of this Settlement by the Court:

(a) Yahoo! will maintain the “Report a Complaint” link on the profile detail pages appearing on the Yahoo! Personals website.
(b) Profiles that have been inactive for a period of 120 days shall be rendered unsearchable by Yahoo! and Yahoo! shall include this notification in its Additional Terms of Service relating to Yahoo! Personals.
(c) When a user of Yahoo! Personals cancels his or her subscription, a screen will be presented to the user giving the user the option to delete the profile, render the profile unsearchable or keep the profile active. If the user makes no selection, the profile will automatically be deactivated.
(d) Yahoo! will maintain mechanisms in place to detect duplicative photographs, abusive language and the revelation of improper personal information.
(e) Yahoo! will update its Additional Terms of Service relating to Yahoo! Personals to inform its users that that they may see profiles or other content which they feel were created by third parties, contrary to obligations in the applicable terms of services, guidelines and code of conduct, for purposes other than dating, including spam and commercial profiles.
(f) Yahoo! will modify its Additional Terms of Service relating to Yahoo! Personals to include disclosures regarding searchable Yahoo!-created test profiles, if any, that may be used when necessary to ensure service quality. The modifications will disclose how searchable test profiles, if any, are designated so that they are readily identifiable to users.
(g) Yahoo! may make additional changes to its site content, si

New Plentyoffish Targeted Advertising Channels.

August 30, 2007

For those of you doing site targetted campaigns via  Google Adwords on  plentyoffish.com there are now new channels you can bid on instead of just  ROS.

ROS= Run of Site

1.   Female  ROS  Over the Age of 30.
2   Female ROS  under the age of 30.
3.  Male ROS  under the age of 30.
4   Male ROS over the age of 30.
5.   Black Singles  ROS   (mostly US/uk)
6.   Hispanic  singles  ROS (mostly US)
7.   Indian Singles  ROS.  (mostly Us/canada)
6.   Asian ROS   (mostly US/Canada)

I’ve split out a lot of my logged in traffic   By age and gender  and ethnicity.   For a lot of companies bidding on my site this will make their campaigns a lot more profitable and allow more customized ads to be displayed.

I will also be launching a new adserving platform soon that will allow me to target ads to any user  an advertiser wants.     So whatever ads I don’t sell directly  adsense will get.

90M Sale.

August 29, 2007

Photolog.com
- 2.5 Million in revenue this year and operating at a loss.
- Huge in latin America with
- 90M Sale to french media company  Hi Media.

Pretty good sale for a photo gallary site….

http://www.paidcontent.org/entry/419-photo-sharing-site-fotolog-acquired-by-french-company-hi-media-report/

Match.com Internal Video

August 15, 2007

Spark Networks Banking Conference Presentation.

August 14, 2007

http://www.wsw.com/webcast/rbc75/lov/

400M Pageviews/Month for all sites combined.

New director  very experienced in Advertising/Social Networking .

Niche is all about marketing, product doesn’t matter.

Lots of talk on company strategy.

I love how he side stepped around plentyoffish,  saying who would want to use a free site that is stuffed full of advertising.   Spark networks sites now have 3 times as much advertising as plentyoffish.    I stick to only 1 banner ad  on about 70% of pages.

Looks like spark  is trying to stuff its pages full of advertising and still be a paid site.    From what i’ve heard from other paid sites, if you do advertising and charge  you will take a hit to viralness and ARPU.

No Employees for a while.

August 13, 2007

Well it seems most of the stuff I wanted to hire employees to build has already been built.    I’ve got to see a lot of stuff under NDA the last week and All I can say is there is going to be a major major change to the web and the economics of Online Dating are about to dramatically change.    So for now I’m just going to overspend on tech and buy my way out of any trouble  and maybe hire someone part time to do customer service stuff.

Speaking at SES San Jose.

August 13, 2007

http://www.searchenginestrategies.com/sew/sj07/

I’ll be speaking on the Contextual Advertising pannel  with Shoemoney and others.    I absolutely hate speaking and this will be my first time doing public speaking and its only 5-10 minutes,   although I find pannel sessions ok,  all you really got to do there is answer questions.

Google Brings Blogs to Main Search Index.

August 12, 2007

A  “blog” link is showing up for some search terms today…

scoble.jpg

Insane Bandwidth.

August 11, 2007

For the first time in several months I checked my Image serving bandwidth. Its disturbing to see it crossed 1 TB/day serving 171 million images. This isn’t even all my image traffic as its only the stuff I’m sending through Akamai.

In order to meet all my image requirements I installed a 6TB Storage array today that will handle the millions of full sized images being uploaded every month to the site. I’ve been tossing the originals till now, but i figure i should keep them. I’m doing a total around 2- 3TB a day now, If I didn’t have compression (GZIP) turned on for asp.net pages I’d be serving at least another 2 TB extra per day.   All combined with images, page requests and IM status polling there are about  600 to 700 million “hits” per day.

Image traffic only
images.jpg

Massive DDOS attack against Register.com

August 9, 2007

Looks like my site and millions of others are up and down…     This really sucks.   I am told they changed IP addresses of their DNS servers and stuff should be coming back soon.