Comments on: Ad Models not looking so good.

By: Facebook chalks up another $500,000,000 « Joe Duck

Facebook chalks up another $500,000,000 « Joe Duck — Thu, 25 Oct 2007 17:57:47 +0000

[...] always has great insight about the relationship of ad revenues to success and to expenses. Marcus notes that even with the huge pageviews at Facebook he calculates the advertising to yield to be [...]

By: Ryan

Ryan — Tue, 16 Oct 2007 22:12:38 +0000

Mayo,

I hope Facebook is making more than $1 per 12 billion page views. At 600B page views a year, that would mean they make $50 a year. Using my numbers, Facebook would be making $50M in revenue.

By: GuruWatch

GuruWatch — Tue, 16 Oct 2007 21:46:39 +0000

So what do you think this says for the little guy? The ones buying the Adsense e-books, and Adsense pre-builds hoping to cash in on Niche Sites?

By: Mayo

Mayo — Tue, 16 Oct 2007 09:33:08 +0000

Ryan, you put 12,000 instead of 12 billion page views…

I presume that his pageview no.s are arround 1.5-2 billion a month, so that is cca. 18-24 billion a year and he mentions cca. 5-10 million revenue a year so that is even at 2 billion p.v. a year cca. 400 k per BB, vs. 80 k per BB that Facebook makes.

Well i surely made a mistake at calculation but im sure POF makes way more on page view basis than Facebook.

By: Ryan

Ryan — Mon, 15 Oct 2007 22:20:21 +0000

Markus, were your Facebook revenue numbers annualized? Assuming they are, Facebook is making $1 for every 12,000 page views ($50M revenue). How does that compare to your site?

By: Massimo Moruzzi

Massimo Moruzzi — Mon, 15 Oct 2007 19:16:14 +0000

I couldn’t agree more, Markus!

Match.com does about 300 million dollars a year – it’s almost sure that they will lose more money as people quit the site or decide not to pay for it in the first place than they will make with advertising.

By: Marc Miles

Marc Miles — Sun, 14 Oct 2007 04:04:34 +0000

wanderer, facebook is worth so much because of the massive subscriber base. It’s the potential of what you can do with that user base and not necessarially the CPM / subscriber / pageviews etc.

However, for other sites, dont make adsense your only source of income. Thats business 101, never have all of your income coming from one client, or even a large majority of it (obviously many sites are cointinuing to milk that cow while they can).

By: Marc

Marc — Sun, 14 Oct 2007 02:59:08 +0000

I’d be surprised if facebook is capabable of making 10 cent cpms. Also based on all the marketer testing that I’ve seen going on, I’m sure their rates will continue to fall. I think they are weak for branding and don’t even bother with conversion offers.

By: Terry T

Terry T — Sun, 14 Oct 2007 02:01:18 +0000

Very disheartening, although I must say I am not surprised. My site is new but my outlay for advertising on Adwords exceeds my revenue from Adsense. I expected that would be the case for some time but it is hard to see the revenues from advertising ever becoming lucrative. Anybody know how much more you can make if you hire your own sales team and have ads that are a better match with the content than you get with Adsense? I know the expense is huge.

By: Hello

Hello — Sat, 13 Oct 2007 23:15:23 +0000

How does the traffic compare to the revenue at the top 50? Would like to see a graph of traffic vs. revenue at the top 50 (by traffic?) websites…