How to Advertise On Adsense/Plentyoffish

There are several major dating sites that have been spending close to $100k/month on the site and with the recent change in adsense,  adsense was basically converted to a Banner ad network.

The CTR on  text ads  declined about 60%  in the last 2 months with googles changes,    Image ads on the other hand stayed the same.  If you take a screen shot of a text ad and then run it as an image ad it will get  2 times the click thru rate.

If you want an ad that will get a lot of traffic create something like this.

mate1_728.gif

If you want even more traffic,   Create 5 different ads  or variations on these ads.    Then set the campaign to display them all equally.   This way 1 person isn’t going to see the same ad 20 times.       If you are a company like american singles you could create a campaign with 6 banner ads for 6 different sites.    This will create a sort of artificial Frequency capping ability,  something that google REALLY lacks.

I also suggest making use of the 37 channels set up on Plentyoffish,  many of them are women only,    men only,   grouped by age etc.    But most importantly if you are using CPM based text ads on the site  they are going to do very poorly  because of the dramatically reduced click thru rate.

92 Responses to “How to Advertise On Adsense/Plentyoffish”

  1. Ken Says:

    Hi Markus–

    So what did Google change that dropped the CTR rates? That’s a pretty dramatic drop in a short time.

    Also, I didn’t quite understand how a screen shot as a text ad, run as an image ad, would get a higher clickthrough rate.

    I’m kind of surprised that your 350 served through Google is the best way to serve that spot. I don’t use Adwords, so don’t know the cpm you average, but given the traffic of your site, it seems as though there’d be a more profitable way.

    Thanks for your site and insight.

    Longtime lurker,

    Ken

  2. matt Says:

    Google made it so only the title in the text link is clickable, opposed to the description text and url. There reasoning is that it would drastically decrease misclicks and drive up conversion rates.

  3. Markus Says:

    Yup, turns out that the “accidental” clicks convert at a higher rate then the supposid good ones.

  4. Gomer Says:

    “recent change in adsense” – Markus, how recent were those changes?

  5. Markus Says:

    End of november or october don’t remember.

  6. Charlie Says:

    Markus – noticed that you are now the #1 dating site in the UK! Would be very interested to know whether you think there is a future for paid for sites? surely the paid for general type sites (your Matches and Dating Directs wont last) and only the niches (dating for parents, jdate, etc) will remain paid for?

    Also – roughly how valuable are users / page impressions for a free site like yours? Presumably if match et al became free sites they would lose a helluva lot of revenue?

    Wonder where this leaves them. I guess they advertise hard (as match are) and try to milk as much as they can from current subscribers….what are your thoughts?

    Charlie

  7. Charlie Says:

    Markus – noticed that you are now the #1 dating site in the UK! Would be very interested to know whether you think there is a future for paid for sites? surely the paid for general type sites (your Matches and Dating Directs wont last) and only the niches (dating for parents, jdate, etc) will remain paid for?

    Also – roughly how valuable are users / page impressions for a free site like yours? Presumably if match et al became free sites they would lose a helluva lot of revenue?

    Wonder where this leaves them. I guess they advertise hard (as match are) and try to milk as much as they can from current subscribers….what are your thoughts?

    Charlie

  8. Shawn Says:

    Markus,

    What kinda cpm are you now pulling from the google site targeted text ads versus the site targeted image ads with these impacts on CTR?

  9. This and That Says:

    [...] hat kürzlich von einem 60 prozentigem Einbruch seiner Klickrate innerhalb von 2 Monaten berichtet. Grund dafür ist wohl, das Google um versehentliche Klicks zu vermeiden nur noch den Titel einer [...]

  10. Google Putting The Screws To Its Affiliates | John Chow dot Com Says:

    [...] dropped heavily because of the measure. Markus at Plenty of Fish reported that his click rate has declined by 60% in the past two months. If the AdSense publishers aren’t making money, it means the AdSense [...]

  11. the7figurecode Says:

    i wished i was you! :)

  12. Google goes cheap with affiliates! cutting back to save money? | Bare Fly.com Says:

    [...] I believe Google has messed things up when they made adsense ad unites less clickable. Markus at plenty of fish reported that the CTR on text adsense ad units has declined about 60% in the last two months! [...]

  13. Google changes, it’s hard to accept mistakes Says:

    [...] Rate) on plenty of fish has decreased for 60% and he feels constricted to advice advertisers how to target ads on plentyofish.com to improve the referral traffic. Those numbers (60 percent) are huge even for a site that gets 100 [...]

  14. Plenty of Fish también se quiere deshacer de AdSense Says:

    [...] Markus Frind, el propietario de la famosa Web de contactos, ha reportado una caída de 60% de CTR en sus anuncios gracias al último ajuste de Google para evitar clics despistados y ‘dar más valor a sus anunciantes’. Ahora el navegante tiene que pinchar en el titulo o el enlace, en vez de cualquier parte del anuncio para ir a la página del anunciante. Markus está intentando reemplazar por completo su AdSense con anunciantes directos. Yo no he visto mucha diferencia después de este cambio, ¿alguien sí? Juntando esto con la rebaja y cancelación de comisiones de referidos y los bajos pagos de los últimos 2 meses, parecería que Google estuviera sufriendo económicamente. Nos está dando muchos pequeños palos. No puede andar tan mal teniendo monopolizado search y la publicidad contextual. [...]

  15. Is Diversification good in online business? | Viral King Says:

    [...] all the free dating sites combined. He runs Google Adsense and has noticed a shocking result. His income is down 60% in the last 2 months, and this is a guy that makes well over $100k a month from Adsense, we are [...]

  16. Sunday Summary 03/02/2008 | Viral King Says:

    [...] is made even more likely with Google Revenues on big publisher sites dropping as much as 60% with the change in the ‘ad click areas’ of the [...]

  17. Jenny Pretty Says:

    Hello Markus,
    Now, do you think Adsense image ads are productively better than text ads. I have a dating site, but I make only $0.78 a day. Should I use image ads only?
    Thanks.

  18. News » Web Publishers: Are You Ready for Your Ad CPM Rate to Drop 30% in 2008? Says:

    [...] Carl Fremont of Digitas thinks their might be online CPM rate contraction in 2008. Google helped provide one form of CPM contraction when they changed what part of an AdSense ad block is clickable. Markus Friend said that knocked his CTR down by about 60%. [...]

  19. The Real Story: Why ComScore’s Google Clicks are Flat Says:

    [...] “The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” –January 4th, 2008 Marcus of Plentyoffish.com [...]

  20. Goee.Org » Blog Archive » The Real Story: Why ComScore’s Google Clicks are Flat Says:

    [...] “The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” –January 4th, 2008 Marcus of Plentyoffish.com [...]

  21. John King Says:

    When you say the Image ads remain the same, I assume you mean that they can be clicked anywhere. Well the image ads appearing on my site can’t be clicked. For a visitor to get to the advertiser’s page and record a click for me, they must locate the Advertiser’s URL which is in 6 point type below the ad, then click it. If they have a shaky hand, that’s never going to happen. This is good for advertisers because good graphic ads have a lasting impact. Not good for me however – no clicks in the past 19 days. Not one! I think it’s time we all moved on. I’m inclined to believe Google has run its course.

  22. Google CTR Down Due To Click Area Changes Says:

    [...] Friend from Plenty of Fish, one of the more famed and bigger free-making money from Adsense sites (January): The CTR on text ads declined about 60% in the last 2 months with googles changes, Image ads on [...]

  23. InsaneIdea » Blog Archive » Google CTR Down Due To Click Area Changes Says:

    [...] Friend from Plenty of Fish, one of the more famed and bigger free-making money from Adsense sites (January): The CTR on text ads declined about 60% in the last 2 months with googles changes, Image ads on [...]

  24. TechCrunch Japanese アーカイブ » グーグルのクリックスルー率が減ったのはクリックエリア変更の影響 Says:

    [...] Frind(原文タイポ)の『Plenty of Fish』の方が大手だし著名だが、そのMarkusが1月付けエントリでこう書いている。 [...]

  25. The Old Vic Says:

    So if Adsense is dead – certainly seems that way on some of my blogs – what are the suggestions for monetizing a blog ?

  26. Google CTR Down Due To Click Area Changes : New Web 2.0 Magazine Says:

    [...] Friend from Plenty of Fish, one of the more famed and bigger free-making money from Adsense sites (January): The CTR on text ads declined about 60% in the last 2 months with googles changes, Image ads on [...]

  27. The real reason Google's clicks are flat | locatestyle.com's Blog Says:

    [...] From SEO Black Hat: Google reduced the clickable area on Adsense text ads … Before, a user could click anywhere on the ad and be brought to the destination. After the changes, users have to click on something that looks like a hyperlink. “The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” – January 4th, 2008 Marcus of Plentyoffish.com [...]

  28. The Real Story: Why ComScore’s Google Clicks are Flat — SEO Zeitgeist Says:

    [...] “The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” –January 4th, 2008 Marcus of Plentyoffish.com [...]

  29. Jeremy Says:

    Why don’t you allow profiles to link to mydate4u? I’ve had complaints

  30. mydate4u.com Says:

    http://mydate4u.com

  31. berto Says:

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  32. Is Diversification good in online business? | Colin Klinkert Dot Com Says:

    [...] all the free dating sites combined. He runs Google Adsense and has noticed a shocking result. His income is down 60% in the last 2 months, and this is a guy that makes well over $100k a month from Adsense, we are [...]

  33. armen Says:

    nice 1
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  34. arun Says:

    really interesting topic for an adsense user.
    http://www.trickway.blogspot.com

  35. Sam Says:

    Thank you, I also start in adsense.

  36. dating-maker.com Says:

    Nice blog and very interesting :) Please, visit my dating site: Dating-Maker.com

  37. Cady Says:

    Good post.

  38. Ted Says:

    Hi Markus,

    I was all set to advertise and then my personal ad was removed from POF. What happened?

    My ad handle was: YourSearchEnder

    Thanks,

    Ted.

  39. petter Says:

    great stuff, i like it, well done markus you do a great job…..I inspire your works

  40. Aaron(free traffic tips ebook)Curtis Says:

    Regarding google reducing the clickable area in text ads,I don’t agree with them doing that but I guess they were under the hammer from advertisers screaming click fraud.

  41. It’s Rishi » Finding Alpha on the Web Says:

    [...] concrete example that comes to mind is a blog post from January 2008 by Markus Frind (founder of plentyoffish.com, one of the largest dating web sites [...]

  42. Adsense Guru Says:

    I consistantly make 13k a month using adsense.And it took some trial and error.

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  47. Blackhat SEO Says:

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  48. Chris P. Says:

    Great info….i make a small amount of $$ with adsense but I can see how you could make truck loads with a site like POF..

    Chris

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  52. CPM Rate Contraction on the Way? | News Questions Says:

    [...] Google helped yield one form of CPM contraction when they altered what partial of an AdSense ad retard is clickable. Markus Friend pronounced which knocked his CTR down by about 60%. [...]

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  56. kimya Says:

    Image ads on the other hand stayed the same. If you take a screen shot of a text ad and then run it as an image ad it will get 2 times the click thru rate.

  57. banka rehberi Says:

    If you take a screen shot of a text ad and then run it as an image ad it will get 2 times the click thru rate.

  58. bad-accessoires Says:

    Dating is a one-to-one relationship inherently, not a one-to-many relaitionship. And thereby the usage concept and how you would promote it is inherenty different.

  59. aluminyum Says:

    interesting to hear what they have to say at the conference on monday.

  60. David Wood Says:

    Hi,

    I am in the completion stages of my eBook ‘The Biblical Key to Finding Romance’ and I would like to advertise on your website. The book is a how to book for Christian online daters. Please can you let me know if this would be feasable to advertise for a $19,97 product?

    Yours sincerely.

    David WOod

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    But most importantly if you are using CPM based text ads on the site they are going to do very poorly because of the dramatically reduced click thru

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