NEW YORK, NY – February 13, 2008 - The market share of U.S. visits to the Dating category increased 26 percent for the week ending Feb. 9, 2008, compared to the same week in 2007, Hitwise reported today. The most-visited website within the Dating category for last week was Singlesnet.com which received 14 percent of all the U.S. visits to the category.
| Top 5 Dating Websites ranked by Market Share of U.S. Visits for the week ending Feb. 9, 2008 |
|
Rank
|
Name
|
Domain
|
U.S. Visits w/e Feb. 9, 2008
|
|
1
|
Singlesnet |
www.singlesnet.com |
14.45%
|
|
2
|
Plentyoffish.com |
www.plentyoffish.com |
10.64%
|
|
3
|
eHarmony |
www.eharmony.com |
6.07%
|
|
4
|
TRUE |
www.true.com |
6.02%
|
|
5
|
Yahoo! Personals |
personals.yahoo.com |
5.70%
|
| Note - the Hitwise data featured is based on U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which are reported on separately. |
| Source: Hitwise |
Other top Dating websites for last week included Plentyoffish.com which received 11 percent of the U.S. visits followed by eHarmony.com who received six percent of visits as did TRUE.com. Plentyoffish.com posted the largest year-over-year traffic growth among the top five websites within the Dating category with an 87 percent increase in U.S. visits.
“Each year we see people trying to find love online after the holidays and meet someone new in time for Valentine’s Day,” said Heather Dougherty, research director, Hitwise. “This January brought a higher influx of traffic than past years and the users are spending more time interacting on the dating websites looking for potential mates.”
Average Session Time
The average visit time for the Dating category during the week ending Feb. 9, 2008, was 17 minutes and 7 seconds, up from 14 minutes and 5 seconds, for the same week during the previous year. For the week ending Feb. 9, 2008, the average time spent on Plentyoffish.com led among the top five dating websites with users spending an average of 21 minutes and 31 seconds on the website. The average visit time on the free dating site increased 31% from the week ending Feb. 10, 2007.
|
Average U.S. Time Spent for the week ending Feb. 9, 2008 (in minutes & seconds) among the top % visited Dating websites
|
|
Rank
|
Name
|
Domain
|
Avg. Visit Time
|
Y-on-Y Change
|
|
1
|
Plentyoffish.com |
www.plentyoffish.com |
0:21:31
|
31%
|
|
2
|
eHarmony |
www.eharmony.com |
0:18:10
|
4%
|
|
3
|
Singlesnet |
www.singlesnet.com |
0:14:12
|
16%
|
|
4
|
Yahoo! Personals |
personals.yahoo.com |
0:13:04
|
76%
|
|
5
|
TRUE |
www.true.com |
0:12:49
|
4%
|
| Note - data is based on the average U.S. time spent from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. |
| Source: Hitwise |
New and Returning Visitors
For the week ending Feb. 9, 2008, True.com received 26 percent of its share of traffic from new visitors. Among the top five dating websites by market share, Yahoo! Personals and Singlesnet followed with 15 and 13 percent, respectively, of new traffic that has not visited during the previous month.
|
Market Share of U.S. Traffic from New and Returning Visitors for the week ending Feb. 9, 2008 (in minutes & seconds) among top 5 Dating Websites
|
|
Rank
|
Name
|
Domain
|
New
|
Returning
|
|
1
|
Plentyoffish.com |
www.plentyoffish.com |
6%
|
64%
|
|
2
|
eHarmony |
www.eharmony.com |
12%
|
88%
|
|
3
|
Singlesnet |
www.singlesnet.com |
13%
|
87%
|
|
4
|
Yahoo! Personals |
personals.yahoo.com |
15%
|
85%
|
|
5
|
TRUE |
www.true.com |
26%
|
74%
|
| Note - a returning visitor is defined as a user that has visited the site in the past 30 days from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. |
| Source: Hitwise |
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