OKcupids power point investor/partner pitch

I found OKcupids  power point investor/partner pitch (May 2008) today while browsing the net.   Provides insight into their white label strategy and some real funny details on the industry.

Evidently Match.com has only 1.2 million active users every 8 weeks.  Guess they didn’t read that match.com signs up 60,000 people a day.  That alone is 3.6 Million active users in 60 days assuming 0 retention.  Meetic only has 400,000 active users and no other dating sites in the industry break 100k active members in two month time span!  Okcupid supposedly has 500k “active members” oh and plentyoffish is excluded.

Okcupid  got  3 million signups off one $15,000 ad buy.  Wow the rest of the dating industry needs to spend $15 Million for those kind of results.  Match.com only has 20 million members,  if OKcupid spends ONLY $90,000 on marketing they will have more members  WOW.

Okcupid has been real busy lately,   posting press release after press release about how they are the biggest free dating site.  Something Industry insiders have noticed.

My favorite is the  Growth data slide.   Messages per day are up a staggering 83%  in 5 months…    from 22,000 messages a day  to 40,000 messages a day.   

Eharmony  1 Million emails + per day,  same with  Lavalife,  Match.com,  Plentyoffish  and Yahoo personals.

Download here or view online here

David Evans,  who helps write Okcupids press releases,  keeps hounding me and others to “innovate” and add useless features that don’t work.  Lately its been Video Speed Dating,  which a whole bunch of sites tried in 2000 to 2003  and died because they couldn’t control the porn.  As far as I’m concerned singlesnet has been the only real innovator  and its grabbed them a lot of marketshare.   True.com  and others didn’t have sustainable ideas or plans,   Singlesnet does and you can see it via their attention marketshare,  something that all the spam in the world can’t buy you,   as true.com found out.

Attention Graph Here.

 

 

 

New Love/dating study.

16% of canadians in love found someone on the web and  with 25% of canadians  18 to 34 finding someone on the web.    I’m guessing its low for those  over  35 because the internet hasn’t been around that long and older people haven’t been using dating sites that long.

Dating sites Using NY Affiliates now Subject to State Tax.

http://www.tax.state.ny.us/pdf/memos/sales/m08_3s.pdf

If you use affiliate marketers,  or any marketers based in New York  you are now subject to new York Sales tax.  This means  Eharmony,  Match.com True.com and all other major sites with an affiliate program are now subject to this law.

This is major news in the affiliate marketing world,  and lots of companies are freaking out.   I’m surprised no one has said anything in the dating world yet.    The Law comes into full effect in 10 days.

Plentyoffish Video Wins 3 Telly Awards

Now this has to be the most random thing i’ve seen in a while.

****************

http://www.tellyawards.com/

“The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.
Since 1978, our mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 28th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.”

Press Release

“PlentyofFish.com video customer story won three bronze awards in the Video categories of Infomercial, How- To/Instructional and Comedy. The story focuses on the PlentyofFish.com business, as the largest free online dating site, and illustrates how PEER 1 helped the business grow with the right infrastructure and hosting solutions.”

True.com Spending.

True.com to Spend $75 Million next year in online ads.

This year they claim  45 Million in spending and 30,000 new signups per day.    Works out to  $4.00  or so per signup.  If you back out users who find them through word of mouth  and referals  they must be paying at least  $7.00 to  $8.00  a free signup.

Jangl shutting down..

Just removed all links to Jangl  from the site…   Jangl is a voice messaging system used by Match.com  And Friendfinder among others.

http://mashable.com/2008/05/07/jangl-whole-story/

Okcupid Raised $7 million, $1 Million in Revenues.

Big Inc Magazine article on Okcupid.

Raised 7 Million.
1 Million in revenues in 2007.
2 Million in expected revenues in 2008.
550,000 “active daters” in April 2008

“To deliver to advertisers and turn a profit, Yagan figured he needed eight million users and two million regular daters, roughly eight times his current traffic”

“Yagan says the attention should make it easier to raise money and hire more engineers.”

*****
The article has good numbers,  i’m surprised that okcupid needs to grow traffic 8 times to  break even..  Okcupid has 2 banner ads per page,   Plentyoffish has one.     Okcupid has 18 or more full time employees Including an advertising sales director.  

I added up the visitors, and pageviews in comscore  for  Okcupid and Plentyoffish in the UK, Canada and the US.    Plentyoffish has 18 times the visitors and 14 times the pageviews.    If monetization per visitor  on plentyoffish was the same as OKcupid  Plentyoffish would earn $36 Million this year on CPM’s over $3.00.