Big Inc Magazine article on Okcupid.
Raised 7 Million.
1 Million in revenues in 2007.
2 Million in expected revenues in 2008.
550,000 “active daters” in April 2008
“To deliver to advertisers and turn a profit, Yagan figured he needed eight million users and two million regular daters, roughly eight times his current traffic”
“Yagan says the attention should make it easier to raise money and hire more engineers.”
*****
The article has good numbers, i’m surprised that okcupid needs to grow traffic 8 times to break even.. Okcupid has 2 banner ads per page, Plentyoffish has one. Okcupid has 18 or more full time employees Including an advertising sales director.
I added up the visitors, and pageviews in comscore for Okcupid and Plentyoffish in the UK, Canada and the US. Plentyoffish has 18 times the visitors and 14 times the pageviews. If monetization per visitor on plentyoffish was the same as OKcupid Plentyoffish would earn $36 Million this year on CPM’s over $3.00.
May 5, 2008 at 3:05 pm |
Anyone have any idea if/when OKC is going public? I’m very interested in investing.
May 6, 2008 at 4:37 am |
If Markus is so darn rich and such a great code writer why does he use free WordPress for his blog (with no adsense ads to boot). Kind of tacky imho. Or is he being frugal?
Did he write all that code himself? His site looks more like a Frontpage 2000 WYSIWYG created site.
Why would a rich guy move to another apartment, rich people buy homes. I’m not rich but I have a nice home on 3 acres. This Marcus sounds like a phony to me. Allot of internet blah blah blah BS.
This is just my opinion.
His site is just a crappy hack version of Yahoo’s online dating with a poll option and a hey ‘look at me make a killing of Google Adsense’ as the marketing plan! The site looks like crap and the pics make the people look like mongoloids because the genius code writer is such an expert.
This clown reminds me of the Milliondollarhomepage creep.
May 6, 2008 at 1:35 pm |
You mean this filthy rich clown – you sound like sour grapes to me, buddy!
May 6, 2008 at 3:26 pm |
I think that was a rant.
Markus those numbers make an interesting read…have you found any slump in adsense earnings given the state of the U.S economy ?
May 6, 2008 at 10:14 pm |
Well, Bill
Here is something to think about: I have enough money to buy Porche, but I drive old Mazda… why?
May 7, 2008 at 1:04 am |
..and, Bill, I have a great home on 10 acres, so there;-)
I’ll bet Marcus’ new apt is bigger than your 3 acres – the difference is that he is 26 floors up, overlooking probably the most scenic cites on earth:)
May 7, 2008 at 3:08 am |
hey Bill,
don’t hate the player, hate the game!
the images on POF are most likely rendered to reduce their size. my guess is to offset bandwidth costs. where POF may lose in image quality, Markus gains in reducing server and bandwidth fees. until users start to demand higher res pics, theres no reason for Markus to run out and make changes. personally, i believe in function over form not the opposite.
but that’s just my opinion.
May 7, 2008 at 1:33 pm |
Don’t forget that OKCupid is officed exclusively in New York City, a place where you might as well set your wallet on fire. Cost of living – $3000/mo for a 1-bed. $4150/mo for a 2-bed. $11 for a beer. If they wanted to turn a profit, they sure picked a bad location.
May 12, 2008 at 3:46 am |
Bill, clearly your an idiot. Do your research before you open your mouth.
May 18, 2008 at 5:42 am |
Are you still pulling in 300k plus a month off the Google money tree from all your traffic? I know most are getting allot less now then in the past from the Peoples Republic of Google but was wondering if you are still milking them for the same amount of cha ching as the picture of that check you show? Inquiring minds want to know!
May 18, 2008 at 5:44 am |
Show us some new Google check pictures, please!
May 18, 2008 at 5:52 am |
Markus Congrats, You earned every cent and you have made a lot of people happy too. I met my love on POF so thanks for that.
I run a non profit with charitable status my5k.ca, Kids can earn $5,000 for graduating high school smoke free. I recently was granted $40K a month worth of google adwords by google through their charitable side. I need help learning how to use the adwords effectively. Any chance you could coach me on what you know? I would really appreciate whatever guidance and wisdom you could pass on.
Thank you very much again
Samy
May 18, 2008 at 5:52 am |
You should do what that Chinese con artist dude does on his get rich on the internet scam blog and give us a monthly financial update for all us to drool over. It could increase your traffic even more!
May 18, 2008 at 11:16 pm |
[...] Markus points out an article about OKCupid in INC Magazine. This is a great overview of free dating and how difficult it is to compete with subscription sites like Match.com that pay $50 for each new subscriber. Founder and CEO Sam Yagan is quite open with how much he spends on marketing for OKCupid. [...]
May 20, 2008 at 11:06 am |
[...] Markus points out an article about OKCupid in INC Magazine. This is a great overview of free dating and how difficult it is to compete with subscription sites like Match.com that pay $50 for each new subscriber. Founder and CEO Sam Yagan is quite open with how much he spends on marketing for OKCupid. [...]
May 22, 2008 at 7:25 am |
I have used OKCupid. You answer all these questions, so the system gets to ‘know’ you. You then get presented with your ideal matches. Unfortunately, this is limited to the same people again and again and is limited to only about a handful. Unless I have a serious character flaw and its telling me I am not compatible with many people; I see no value in restricting my potential partners and furthermore, it reduces the owners potential for page impressions and click throughs. I reckon he needs to change his model.
May 23, 2008 at 8:57 pm |
OKCupid has nice design and easy to follow. I like this design and I am impressed about how smart he is in terms of marketing to run a successful dating web site like this.
Thanks for sharing.
March 31, 2009 at 5:09 am |
interesting article
March 31, 2009 at 5:10 am |
Okcupid is alright, but i think Confonder is better for free online dating. Okcupid’s site is just too confusing
July 6, 2009 at 4:56 am |
Good to know, very good to know.
I have programming skills and design skills to boot.
Lets see how much it makes me
And how long it takes to be the new POF
lol