Okcupid Raised $7 million, $1 Million in Revenues.
Big Inc Magazine article on Okcupid.
Raised 7 Million.
1 Million in revenues in 2007.
2 Million in expected revenues in 2008.
550,000 “active daters” in April 2008
“To deliver to advertisers and turn a profit, Yagan figured he needed eight million users and two million regular daters, roughly eight times his current traffic”
“Yagan says the attention should make it easier to raise money and hire more engineers.”
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The article has good numbers, i’m surprised that okcupid needs to grow traffic 8 times to break even.. Okcupid has 2 banner ads per page, Plentyoffish has one. Okcupid has 18 or more full time employees Including an advertising sales director.
I added up the visitors, and pageviews in comscore for Okcupid and Plentyoffish in the UK, Canada and the US. Plentyoffish has 18 times the visitors and 14 times the pageviews. If monetization per visitor on plentyoffish was the same as OKcupid Plentyoffish would earn $36 Million this year on CPM’s over $3.00.
May 5, 2008 at 3:05 pm
Anyone have any idea if/when OKC is going public? I’m very interested in investing.
May 6, 2008 at 4:37 am
If Markus is so darn rich and such a great code writer why does he use free WordPress for his blog (with no adsense ads to boot). Kind of tacky imho. Or is he being frugal?
Did he write all that code himself? His site looks more like a Frontpage 2000 WYSIWYG created site.
Why would a rich guy move to another apartment, rich people buy homes. I’m not rich but I have a nice home on 3 acres. This Marcus sounds like a phony to me. Allot of internet blah blah blah BS.
This is just my opinion.
His site is just a crappy hack version of Yahoo’s online dating with a poll option and a hey ‘look at me make a killing of Google Adsense’ as the marketing plan! The site looks like crap and the pics make the people look like mongoloids because the genius code writer is such an expert.
This clown reminds me of the Milliondollarhomepage creep.
May 6, 2008 at 1:35 pm
You mean this filthy rich clown - you sound like sour grapes to me, buddy!
May 6, 2008 at 3:26 pm
I think that was a rant.
Markus those numbers make an interesting read…have you found any slump in adsense earnings given the state of the U.S economy ?
May 6, 2008 at 10:14 pm
Well, Bill
Here is something to think about: I have enough money to buy Porche, but I drive old Mazda… why?
May 7, 2008 at 1:04 am
..and, Bill, I have a great home on 10 acres, so there
I’ll bet Marcus’ new apt is bigger than your 3 acres - the difference is that he is 26 floors up, overlooking probably the most scenic cites on earth
May 7, 2008 at 3:08 am
hey Bill,
don’t hate the player, hate the game!
the images on POF are most likely rendered to reduce their size. my guess is to offset bandwidth costs. where POF may lose in image quality, Markus gains in reducing server and bandwidth fees. until users start to demand higher res pics, theres no reason for Markus to run out and make changes. personally, i believe in function over form not the opposite.
but that’s just my opinion.
May 7, 2008 at 1:33 pm
Don’t forget that OKCupid is officed exclusively in New York City, a place where you might as well set your wallet on fire. Cost of living - $3000/mo for a 1-bed. $4150/mo for a 2-bed. $11 for a beer. If they wanted to turn a profit, they sure picked a bad location.
May 12, 2008 at 3:46 am
Bill, clearly your an idiot. Do your research before you open your mouth.