In a couple of days targetting by education on Plentyoffish will show up in Google Adwords…
Here is a breakdown of Subscription rates by education and major sites… On match.com’s chart you see 8% next to PHD, that means 8% of all dailly PHD users to plentyoffish in the US are current active paid subscribers to match.com
I sent out a survey last night to a few hundred thousand american users. So far over 100,000 users have taken the paid dating survey.
http://www.plentyoffish.com/usreport/usreport.html
15.23% of dailly active US users are currently active paying subscribers of other dating sites with an average age of 44. Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130 that is around $8,000,000.
Some interesting tidbits, the longer you’ve been on Plentyoffish the higher the probability you have a paid subscription elsewhere. People who selected activity partner are the most likely to have paid elsewhere, followed by long term. Around 17% of those users have paid subscriptions elsewhere.
I also asked a few questions about ads, only 30% of people admited clicking on them, most said they look at the ad and than check out the site later and signup.
Also interesting is that 3% of pof users have 2 Paid subscriptions, given that there are only 1 to 1.4 million US paid subsribers monthly we reach between 10 and 20% of them.
Finally a site that measures traffic globally for free…
Plentyoffish comes in as the second largest dating site globally in terms of unique visitors. POF is english speaking world only, but Match.com sure has a huge following in spanish speaking countries.
Eharmony joined quantcast months ago, quantcast inserts javascript into all pages on your site and than makes the traffic data public.
4,101,913 uniques in the US last month
237,550 uniques in canada last month
34,289 uniques from Ghana (scammers)
19,743 uniques from the UK
complete breakdown of traffic by state, along with relative market pentration.
http://www.quantcast.com/eharmony.com/geo?x=&subtab=state
| Monthly Traffic Summary | US | Global |
|---|---|---|
| Page Views per Month | 371,910,327 | 384,456,976 |
| Average Page Views per Visit | 16.45 | 16.11 |
| Visits per Month | 22,610,714 | 23,866,195 |
| Average Visits per Unique | 5.70 | 5.48 |
| Uniques per Month | 3,965,217 | 4,353,425 |
One thing this reveals is that comscore data on dating sites is completely worthless.
This according to the CEO of Revesion 3 in the speak he gave at next media. He also says it costs $250 a minute to produce.
I’m speaking in Banff this weekend at the NextMedia Future of Media Conference on a pannel with the other “top innovators” in canada. I hired a second employee recently to help with all the admin work on the site, i’ve been running the site as a hobby for the past 5 years and now transitioning it into a Startup.
http://www.nextmediaevents.com/fdc/schedule.php
This will be the first non web conference i’ve gone to, everyone here is from TV, Film, NewsPapers and other forums of media and advertising.
I forgot to turn on my auto delete for the “Who viewed me” section of the website after making some changes and I managed to accumulate over 1 Billion records in a very short time. I still get awesome performance with the SQL Query selecting who viewed you and applying search criteria in under 7 Milliseconds. I’m pretty sure no one else has a table with a billion records in SQL server and is insane enough to have it on One Machine, with only a hand full of internal drives.
So today I fired off an order to get a bigger storage array. My biggest problem is all the space it takes up. With a relatively small investment I should be able to store 100 Billion records. My database is getting scary now, every month or 2 when I look at the tables they end up being a lot bigger. I’ve got a LOT of tables with hundreds of millions of records in them. Last year they only had 10’s of millions. At any rate i’m going to be ordering more servers and breaking up my database more so that I can scale past 100 Million daily pageviews. Anyone else finding their original designs just not cutting it anymore ?
