Looks like a massive slowdown in the US market, compete is showing all the major dating sites have big declines. Plentyoffish showed a small increase for Sept, but that is mostly because of the massive momentum we built over the summer. Like everyone else we saw a massive drop in momentum and signups in September. Several people have mentioned that Plentyoffish now has the top spot in the US according to hitwise.
It looks like during a recession people don’t flood to free sites, A dating site only costs the same as a cheap date. People aren’t going to use a free site or spend $20.00 on a paid one when they have to worry about spending $500+ on dates or dating someone.
On the plus side, depending on how you look at it, the Canadian dollar has gone from 1 to 1 with the US to 83 cents verse $1.00 USD in the last few weeks. The dollar had the biggest fall in history today going down nearly 5.4% for the day.
I wonder how many dating sites will fold, and how many free sites will give up as advertising revenue vanishes.