Comments on: Facebook Ditches 3′rd party ads.

By: Are Facebook’s Social ads the Future of Online Advertising ? |

Are Facebook’s Social ads the Future of Online Advertising ? | — Sun, 21 Dec 2008 03:31:42 +0000

[...] a recent blog post he ponders the future of online advertising. This is his view in [...]

By: James

James — Wed, 17 Dec 2008 02:38:57 +0000

Actually there are still graphical ads leading to outside websites in the events section and a couple other places.

By: James

James — Wed, 17 Dec 2008 02:33:27 +0000

Actually there is a french canadian social network, only present in the quebec province, who are doing a lot better then facebook at selling publicity locally.

They basicly open regional social networking site and have a team in every city to run it, pretty much like radio stations network does. They are everywhere at big local events to promote it.

They have a bigger penetration then facebook in some regions, and they are pushing multiple millions of page viewed daily. A massive presence everywhere they are.

The network is called monlip

By: y8

y8 — Fri, 12 Dec 2008 06:35:35 +0000

inCanada local ads

By: Massimo Moruzzi

Massimo Moruzzi — Sat, 29 Nov 2008 02:53:15 +0000

>In Canada facebook owns local advertising in a way no other company has ever come close to.

Markus, could you please explain that (to someone who’s living in Italy and certainly does not see anything like that of FB yet)? Also, do you really think Facebook is in a better position than Google for local ads? Why so? Thanks

By: Dean

Dean — Thu, 27 Nov 2008 17:07:55 +0000

I agree with colnector… i dont think i have ever clicked on an add atleast not purposely, if i want to meet girls i’ll go to a dating site which i have googled and seems to be the best, if i want to buy martial arts gear i’ll go to some sites and compare. None of the adds consciously even get noticed (sometimes for a good looking woman!) And even if i notice them i know i wont click on it. Subconsciously yeah i might remember something (like the name or photo or what their selling but not all of three)-then our perifial filters will forget about them(perifial filters-ever bought a new car and suddenly seen loads of the same make where ever you go… or driven passed something for years and never noticed it was there even if it was huge or stood out loads, our perifial filter will filter out anything that isnt relevant or interesting to us.
(i dont think i have spelled perifial correctly!)

By: Colnector

Colnector — Thu, 27 Nov 2008 07:06:40 +0000

Social ads can be more personalized than ads presented when the site knows nothing about you. If the ad helps you as a person and not just annoys you, you start occasionally looking at them instead of blocking them in your mind.

By: tima

tima — Wed, 26 Nov 2008 16:22:52 +0000

Marcus add Uzbekistan in country list on the site… please…

By: Aaron

Aaron — Tue, 25 Nov 2008 18:35:27 +0000

both facebook and myspace are tough to monetize, no matter what kind of ads they display and who displays those ads. The fact of the matter is that people on these sites are communicating with their friends and are not in a “transactional/search mode”. Based on that, you would expect ad rates to be low, but quite the opposite is true.

My experience with facebook has been horrible and I am sure they will burn through many advertisers with ridiculous CPC’s (granted, it’s targeted by gender and age but you can do the same on many other sites such as POF, with better results). At most I would do some branding on these sites but don’t expect people to click and buy your products there.

By: Stan

Stan — Tue, 25 Nov 2008 00:07:45 +0000

Very interesting post, I personally feel rich multi-media advertising and cell phone advertising is going to be the future of internet advertising.

Look at the iPhone, for example, it basically just opened the worlds eyes to what cell phone advertising is really about. My one site is doing over 2,000,000 impressions per day, just on users iPhones and this type of advertising has not really gained any traction in the market place.