Archive for March, 2009

Myspace Suspends all dating & dieting campaigns.

March 26, 2009

Heres what i got in my email today

I have a bit of news about your campaign. Rupert Murdoch has decided to put all dating & dieting campaigns on MySpace on hold for a few days. They are discussing about dating creatives currently and planning to come up with a set of standards for them. I wanted to notify you and let you know that the campaign will be halted today and I will keep you updated as soon as I hear some news. I apologize for the inconvenience

Plentyoffish Serious Member Profile Upgrade…

March 5, 2009

In the next serval days i’ll be releasing a paid feature on plentyoffish.    With this optional upgrade you can signal to the community that you are serious about meeting someone.  This upgrade will last either 3, 6 or  12 months.

1.  On paid dating sites most buys are impulse and in the signup process.    Paid sites monetize on Impulse,  plentyoffish is going to monetize on user intent.   I believe we will have far more members that are serious than paid sites.   Its one thing to be tricked into paying (paid sites),  its another to go out of your way and pay for something.

2.  There will be no addtional features and funcationality for users,  this upgrade will be strictly to signal intent to the community.

3.  There will be no changes to existing users or new users.   The site will continue to work as it always has,  except some members can now choose to stand out more.
 

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