On friday I disabled the instant messenger on my Plentyoffish and today completely removed it. It is by far the biggest strategic mistake i’ve made with the site. Within 4 days of it being inactive my UK visits increased 10% and Australia is up over 15%…. I suppose it should have been obvious because no other major dating site has a IM system. Its hard to remove a feature that is used by hundreds of thousands of users every day but in this case the data clearly shows the site is better off without IM.
I’m also testing out a new plentyoffish logo seems to work ok…
