Archive for June, 2009

Flo Rider featuring Akon music video and POF.

June 24, 2009

Check out the homepage on plentyoffish.   There is a music video from Flo Rider and  Akon  using plentyoffish  to find dates…

http://www.plentyoffish.com/florida.aspx

Match.com Success Rates published.

June 21, 2009

Match.com has released their 2009 success rates here

http://www.iacadvertising.com/pdf/Match%20Overview%20One%20Sheet.pdf Or Here

56 million first emails sent per year
132 million winks sent per year
12 couples got married or engaged today thanks to Match.com
Users go on 6 million dates each year. ( ya right)
1 in 1369 dates leads to marriage on match.com (6 million / (12*365))
Match.com makes 1 Million dollars a day from subscription revenues.
That is $83,000 in subscription revenue for every marriage that comes out of the site.

Eharmony also has public stats.

http://www.eharmony.com/advertising/singles

118 couples a day get married or engaged.
eHarmony obtains 12-15K new users every day
full audience turnover every 6.5 months!

Does anyone have any links to studies etc that show how many marriages are produced by dating sites ?

2 Year Study says matchmaking sites are based on “Junk Science”

June 18, 2009

http://www.physorg.com/news164292891.html

Anyone seen a hard copy of the magazine article?  Looks like a long summary…

Scams…

June 18, 2009

Got a few emails today about this scam…   Its just some idiot i’ve never heard of before trying to sell his domain name.   Who in their right mind would buy a .org anyways,  isn’t it reserved for charities and non profits?

Upgrades, Themes & Date Night

June 14, 2009

Last monday we upgraded our core database server after a power outage knocked the site offline.      I haven’t touched this machine since 2005 so it was a major undertaking to do it last minute.     We upgraded from a machine with 64 GB of ram and 8 CPU’s  to a HP ProLiant DL785 with  512 GB of ram and 32 CPU’s and moved from SQLserver  2005  to 2008 and windows 2008.       The new SQL Server is far more powerful,   on the previous server when we passed 130,000 concurrent users replication would fall behind dramatically for no reason.

We also made several major changes to the site.

1.   Introduction of themes,   you can use 5,000 activity points to ad themes to your profile  or you can buy a serious membership and get it that way.     Even if your membership expires you still get to keep them.

2.  I introduced a feature called date night.     Every week starting at friday 2pm PST  you can signal to the community you are free for a date on the following friday night ,   serious members will get displayed first followed by everyone else.    The next friday the list gets cleared and people can add themselves to the list and signal they are free for a date for the following friday.

3.  Launched a new flash uploader where you can rotate, resize and  crop your thumbnails.

In the next week we will be upgrading our image serving,   we are nearing  10,000 images served per second and existing stuff just isn’t cutting it.    We will be moving our 200 million images over to RamSan…      Hopefully when all this is done  I won’t need to do anything till the site doubles or triples in size again!