Match.com has released their 2009 success rates here
http://www.iacadvertising.com/pdf/Match%20Overview%20One%20Sheet.pdf Or Here
56 million first emails sent per year
132 million winks sent per year
12 couples got married or engaged today thanks to Match.com
Users go on 6 million dates each year. ( ya right)
1 in 1369 dates leads to marriage on match.com (6 million / (12*365))
Match.com makes 1 Million dollars a day from subscription revenues.
That is $83,000 in subscription revenue for every marriage that comes out of the site.
Eharmony also has public stats.
http://www.eharmony.com/advertising/singles
118 couples a day get married or engaged.
eHarmony obtains 12-15K new users every day
full audience turnover every 6.5 months!
Does anyone have any links to studies etc that show how many marriages are produced by dating sites ?
June 21, 2009 at 6:17 pm |
118 couples get married each day thanks to eHarmony. Are they going to be held liable once these couples divorce?
June 21, 2009 at 6:32 pm |
So how would these numbers compare to plentyoffish? For example, I notice on the main page you claim “Plentyoffish is responsible for creating 800,000 relationships per year.” What counts as a relationship and how do you even know if a relationship forms or not?
A lot of numbers from Match and eHarmony seem like a stretch and I’d question the accuracy of their data.
June 23, 2009 at 8:24 pm |
I second this question. I think I developed three or four “relationships” with OK Cupid users, but only ever met one once. A friend of mine developed a “relationship” with an OK Cupid user that turned out to have an Adam’s Apple when they met in real life.
I think defining a relationship in the context of dating sites probably comes down to conversation, not necessarily physical interaction, which would be a date not a relationship. Otherwise couldn’t our WoW avatars legally marry?
June 21, 2009 at 6:34 pm |
We found this pdf a while back from eHarmony which goes into further details about how the number of eHarmony marriages was calculated (from 2007).
http://www.datingsitesreviews.com/images/other/eharmony/eHarmony-Harris-2007-Marriages.pdf
June 21, 2009 at 6:41 pm |
I see audience turnover has gone up. In June 2008 membership refresh rate was every 3 to 4 months not the 6.5 months mentioned now.
http://www.datingsitesreviews.com/staticpages/index.php?page=Online-Dating-Industry-Facts-Statistics#ref-eHarmony
June 21, 2009 at 11:52 pm |
markus has made millions from advertising. pof costs nearly nothing to run. pof may be free. just don’t ever believe it’s all about friendly happy fishies finding love. it’s not, only partly that. partly geekery. and mostly cash. abject proof:
vip/serious member crap. the site has cash and doesn’t need to charge a nickel.
June 21, 2009 at 11:59 pm |
I like the price (free!) and freedom to look & see what’s swimming around out there without having to follow childish rules like on some of the pay sites — such as have to answer a given number of questions back & forth, etc. etc. It’s up to the 2 adults chatting to decide whatever they want, when they want to. Simple and makes sense. Period.
June 22, 2009 at 12:07 am |
How many marriages a day does POF take credit for? And how
do you get your numbers? I love POF I just want to know if there
is hope for me on this website.
June 22, 2009 at 12:49 am |
Amen to that!!
Has anyone else ever noticed how many of the same faces you seem to see again and again on this and other local dating sites? Makes us all either schizo or pathetic unco-operative ego junkies! Not what I’m about in the least. Give us back the IM feature now!
June 22, 2009 at 12:25 am |
You get what you pay for… free dating sites dont work and Markus as much as admits this with his “serious members” approach.
Not to say that match and eharmony are any better, they’re not. Eharmonys matching system is only accurate if both parties are in their best emotional state when they take the test. If one person is newly out of a realtionship, lost a job etc. their results will match them with people they are not even remotely compatible with. Match.com is so heavly laden with men that its nearly impossible to for that site to work…
No one has created the right mix yet and no one seems to be close.
June 22, 2009 at 1:18 am |
This is a stupid of POH for posting, POH makes a lot more from Ad Revenue with charging for all of the little stupid banners we find on the site. Why is POH knocking MATCH. Don’t buy into the numbers game, this is part of the online marketing strategy. Is was that line paid for by Match.com? hmmmmm.. Good Job Marcus.
June 22, 2009 at 3:36 am |
POH?? lol wow what site are u on. its called POF…
June 22, 2009 at 5:16 am |
POF is not knocking match.com for making money. That would be stupid. The point is that Match charges approx $30 per month and they make money from ad revenue as well. POF doesn’t come close to match in total revenue. I guess the point he is trying is that the results produced by MATCH are not worth spending hundreds of dollars per year on.
The only issue I have with this post is that it assumes that the way you determine the success of a dating site is how many marriages it produces. I think the best indicator is simply customer satisfaction. Not all people turn to online dating to find a spouse.
June 22, 2009 at 1:36 am |
Well’ All i can say is i have been on POF for over 2 years now. I’ve had a few dates from there and have had some fun along the way. But so far no luck finding “the one”
The only problem i have with POF are the “posers” who are just there for attention. They have no intention of meeting anyone. I personally know of women who are nothing but “friends list” junkies. They get on POF and show as much “boob” or a.s.s. as they can get away with just to get a high friends list count. Some have told me this out of there own mouths. They have told me that there not interested in meeting any man. They just like attention and to tease.
Right now people are allowed 3000 friends on POF. What a ridiculous joke. The friends list should have been done away with long ago. If it was done away with a lot of these “posers” that waste other peoples time by not answering any message that’s sent to them’ Hopefully they would just go away and find some other way to feed there egos without wasting other peoples time.
POF is a OK site. If i wasn’t getting dates i wouldn’t be there. But at the same time there needs to be a “cleaning” done on POF. Something needs to be done to get rid of the posers/attention hogs. This “serious” members joke isn’t the way.
June 22, 2009 at 1:50 am |
I think that Markus is doing an excellent job of keeping Pof free while others sites cheat you into thinking that their totally free when their not!Thanks Markus for keeping it real!
June 22, 2009 at 1:52 am |
I actually had more success with Lavalife than i did with pof. Sure ya pay for it, but the numbers don’t lie.
June 22, 2009 at 2:21 am |
I am interested as to why you instituted the “serious members” pay option Markus. It implies that those who use POF but don’t pay aren’t serious…and kind of makes you look hypocritical for boasting about POF being “100% Free – Put Away Your Credit Card”, and then attempting to lure people into paying for a membership that gets them what exactly? A big yellow dot? The option to post more photos? Hardly seems worthwhile to me..
That being said, I love POF. No, I didn’t meet my bf there, I actually met him through Facebook (also free), but I love the forums. I met a few people when I was looking, but nothing ever came of it. I have made some friends though, and I am grateful for that.
I am curious where these numbers come from and if they’re legit..
June 22, 2009 at 2:47 am |
It would be really nice if we could have customized URLs.. something along the lines of PoF.com/males/Jack123 or PoF.com/females/Jill123
June 22, 2009 at 2:52 am |
POF works for me!
June 22, 2009 at 3:49 am |
Those are some compelling statistics that can easily read to be IN FAVOR of match.com. People spend fortunes on a 1 in 10,000,000 chance at the lottery every week. Looks like you can get A LOT of dates and about 1 in 1000 find the love of their life. All for a few dollars. Definitely worth it to sign up if you have have a few bucks to spare.
Also, some of the science on the matching sites do use poor measures for their matching. All of them are based on self-report and so not ideal in any case. One would like input from others who the know the person well for a true personality assessment. But, there are some measures used in these sites that have quite good psychometric properties and have been demostrated reliable and valid in social psychology research. So, the headline is basically misleading.
You should know what you’re talking about before you post “junk science” of your own.
-Joe
June 22, 2009 at 4:33 am |
I love the commercials where Match says 20,000 people join every day. How many cancel or never log back on every day? They don’t want to tell you that. I think there are too many fake profiles on all of the sites. True.com was the worst. Emails from people all over the country, most of them with the exact same subject line. Nothing suspicious about that! I don’t think any online dating site really works all that well because the pool of potential dates is too large and people are too busy waiting for the next best thing to come along to focus on one person. The only good thing about POF is that it is free. I don’t have to cancel it if it isn’t working well.
June 22, 2009 at 10:21 pm |
[...] – 118 couples a day get married or engaged.- 12-15K new users every day- full audience turnover every 6.5 monthsFULL ARTICLE @ PARADIGM SHIFT [...]
June 29, 2009 at 5:02 pm |
[...] the rest at The Paradigm Shift. Category(s): [...]
July 1, 2009 at 12:40 am |
so i guess they are using those sites to hook-up more than get married? nothing wrong with that.
July 19, 2009 at 12:07 pm |
I think the figures are impressive, if smaller sites have their advertising budget I think we can achieve similar success rates.
July 29, 2009 at 12:01 am |
[...] all U.S. marriages, based on a survey it commissioned. A media kit for Match.com earlier this year said the site caused 12 engagements or weddings per day, but the site’s parent company later [...]
September 15, 2009 at 2:43 pm |
never knew that online dating market is so big.
September 25, 2009 at 4:15 am |
We have a top 5 Facebook application and therefore a panel of 20MM monthly active users and we run polls daily on all kinds of topics.
Recently we asked 4,171 people how or where they met their spouse. 14% said they were introduced by a friend. 12% met at work. 4% said they met online. (26% were not married, so all the other percentages would be higher if you took them out.)
Here’s the link:
http://dashboard.familylink.com/dashboard.php?stat_section=Surveys&question_id=2641&question_password=765a27e60c7d2d59c9773fe1a889ed1906f292f0
September 26, 2009 at 8:54 pm |
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October 19, 2009 at 8:27 am |
“Hi,”
November 2, 2009 at 8:33 am |
I like what Anna Says
“I like the price (free!) and freedom to look & see what’s swimming around out there without having to follow childish rules like on some of the pay sites — such as have to answer a given number of questions back & forth, etc. etc. It’s up to the 2 adults chatting to decide whatever they want, when they want to. Simple and makes sense. Period.”
Well, it shows how the internet influence our lives. And its good to hear that a lot of people ended up together through EHarmony and Match.com
Are there any more sites, related to this one?
November 2, 2009 at 8:54 am |
There are many good online sites out there apart from Match.com and E-Harmoney, the site this blog is linked to PoF is another great dating site that brings people together. In UK apart from the multinationals like Match.com etc, we have a number of home grown dating sites that are bringing people together.
November 2, 2009 at 1:46 pm |
Nice to hear that there are people who ended up together through Match.com and EHarmony.
Just wondering if there are couples too who ended up together with social networking sites like Facebook, and Friendster.
November 2, 2009 at 2:41 pm |
I once read about a couple with the same surname metting on Facebook and getting married.
I has also read about a couple who meet on twitter.
November 8, 2009 at 5:55 pm |
superb! i’ve made my own journal
November 15, 2009 at 10:21 am |
I was very fantastic why i not see your blog before i will come back
November 30, 2009 at 5:42 am |
Great articles & Nice a site….