Rebilling and dating sites in serious trouble.

It was only a matter of time until something was done about the out of control rebilling problem.   Now many dating sites have lost their merchant accounts or are at risk of losing them.

1.  Time sensitive offers,  and having a clock counting down the seconds you have left until your offer expires is a no no.

2.  Any trial period must be a minimum of 10 days.

http://blog.mediatrust.com/2010/01/update-on-direct-marketing-merchant-account-suspenions/

Most of the top 10 paid dating sites are not in compliance with mastercard new terms,  wells fargo stopped processing all rebilling,  and visa is soon to follow with their new terms.   This is a result of the senates investigation into Eharmony’s and True.com’s billing practices.

You’d think the most important thing to happen to the dating industry would have been discussed at this weeks annual dating conference in maimi

Match.com Launches new relationship site.

MatchAffinity is our new relationship site.  Whilst match.com is focussed on dating and allowing members to look around for suitable people, MatchAffinity helps people to find their partner through some more scientific means.  Each user takes a simple psychometric style test (takes about 10 minutes) and will then be matched with other members on the site based on a percentage compatibility ratio.  In order to then communicate with the member, users will need to subscribe to the full service, we find that curiosity usually gets the better of them!
 
looks like the borg have been busy this year,  buying up dating sites and expanding.

Affiliate Summit.

I’m at affiliate summit this week,   its amazing that the only other dating site here  is match.com   There are 3,500 affiliates here and dating sites are paying them 10′s of millions of dollars.     The dating industry is kind of backwards  why wouldn’t more dating sites attend an event where people who are responsible for such a massive part of their revenues attend ?   

At any rate the conference has been a huge success for us,   we met thousands of affiliates many of which buys ads on our  platform.   What other marketing conferences are worth attending?  The only other conference we are going to attend the next few months will be ad tech.

We are hiring more programmers.

http://vancouver.en.craigslist.ca/van/eng/1539090435.html

We are looking to hire more local programmers.    We have billions of impressions a month on plentyoffish,  and now we are serving billions of impressions a month through our self serve ad platform.     We need more programmers  as we start building things i’ve wanted to build for years!    The job is challenging and we are looking for smart programmers who are comfortable working at a scale you won’t find anywhere else in vancouver.  Send us an email if you have what it takes.