Former employee says zoosk is raising 50 million. The market is insane right now i’ve never seen so much dealmaking going on behind the scenes as i do now.
More info on OKcupid, revenue in 2007 was 1 Million, in 2008 they wanted to reach 2 million but never made it.
http://www.inc.com/magazine/20090501/update-a-dating-site-picks-a-marketing-strategy.html
Pageviews on okcupid doubled between 2008 and 2010 so i’d estimate 2010 revenues at around $4 million.
http://www.quantcast.com/okcupid.com This is also what renub research projected for okcupid. They did projections for all the major players.
Interesting how much things have changed in 2 years. 2 Years ago pof had no employees and nearly all of our revenue was from adsense. Now adsense is under 5% of revenues and falling. 2 years from now the dating space is going to be totally different again especially for free sites.
February 7, 2011 at 12:39 pm |
What do you mean that dating will be different for free sites?
February 7, 2011 at 7:46 pm |
Are you kidding? I get more action on facebook than I have on POF!
February 8, 2011 at 2:42 am |
So what are you doing to do Markus?
February 8, 2011 at 10:14 am |
All dating sites are shit holes. I would never date some off a dating site. There’s a reason people hide from the real world. Overweight, druggies, people who ego problems. The longer you stick around the worse it gets.
February 10, 2011 at 5:25 am |
Markus, what do you think of Zoosk’s run rate of $90m? What are they doing?
I guess the $40m in VC cash helps but there has to be more to this than the TV ads driving traffic and I am guessing they are converting that traffic to paid members? Thoughts?
February 14, 2011 at 1:35 am |
How will dating be different? I mean POF hasn’t had a decent UI update in years! The ONLY reason it has grown and thrived is because it’s FREE while others overcharge. Using POF is like using a web site from 2001.
February 14, 2011 at 2:00 am |
@NotTellinYou
You are right. POF’s UI – the whole user experience – is *horrible*. You would thing they would at least be able to hire a web designer with that 10m a year they get.
And they send you “customer care” e-mails which are actually “customer annoyance emails”. With no way to turn them off. Markus I hope you’re reading this because your sire *really* needs a makeover.
February 18, 2011 at 12:54 am |
@NotTellinYou
The UI may not be great but the site gets plenty of traffic so I think you have to ask yourself, does the UI design really matter at this point?
February 18, 2011 at 7:06 pm |
I’m curious – where’s the rev come from? On-site advertising? What are the other rev streams?
February 18, 2011 at 9:38 pm |
As long as free dating sites continue to get hacked and lose all of their member data only to have it resold to others like it sounds like you did at plentyoffish.com i would expect match.com and other paid sites to continue to grow
February 18, 2011 at 10:14 pm |
Smartdate also received lots of funding – same es Flirtomatic.
Cupid Plc for example went to the stock market – which seemed to be worthwhile when looking at the stocks.
February 18, 2011 at 10:27 pm |
POF has been hacked again, I wonder if they have noticed yet lol
Come on Markus stop screwing around and fix the site.
February 21, 2011 at 8:30 pm |
OkCupid has a ton of “street cred” but still no self-serve advertising platform. I wonder when that’s coming along, and if it’s cause for concern for PoF?
March 2, 2011 at 4:13 pm |
It is nearly impossible to find a great directory in the present day .
March 18, 2011 at 5:31 am |
I guess the $40m in VC cash helps but there has to be more to this than the TV ads driving traffic and I am guessing they are converting that traffic to paid members?
March 29, 2011 at 1:35 pm |
hey marc, nice plug on brittany spears new vid….
March 29, 2011 at 2:00 pm |
Speaking of music videos…I know you can pay vips for blogging about a product. But how much does it cost to sponsor a music video?
June 10, 2011 at 9:08 pm |
“2 Years ago pof had no employees and nearly all of our revenue was from adsense. Now adsense is under 5% of revenues and falling. 2 years from now the dating space is going to be totally different again especially for free sites.”
If adsense dropped to < 5%, where does revenue come from now. And how will it change in the future?
June 16, 2011 at 9:29 am |
[...] Markus Frind of Plenty of Fish estimates somewhere around 4M – 5M as mentioned in this blog post http://plentyoffish.wordpress.co…This answer .Please specify the necessary improvements. Edit Link Text Show answer summary [...]
October 29, 2011 at 1:25 am |
Dating…
[...]Zoosk Raising 50 million? « Plenty of fish blog[...]…
December 5, 2011 at 7:22 am |
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