White Label Dating Sites, how to make money / Rev Share.

A lot of people have been setting up white label dating sites the last few years. The most important factor in making money doing this is something most new people don’t even realize they can change.

1. Never ever agree to the default terms a white label dating service offers you. By default the rates are as low as 50-50% rev share. We won’t even talk to a company unless the rates are closer to 80%-20. The majority of the major sites on these platforms are closer to that rate. 30% may not seem like much but if your site was earning 100,000 a year you now get paid $80,000 a year instead of $50,000 a year. If you had $45,000 in expensives that left you with $5,000 in profit. If you where at 80% revshare your profit is now $35,000 because you earned a extra $30,000

2. Constantly negotiate. Best example i can give is we were making $20/paid signup via adnetworks. We went direct and because of volume we were able to get paid $80/signup for the exact same users. When it comes to white label dating site the same rules apply, you can always increase revenue sharing in your favor. If you don’t you wont’ be in the space for very long as competitors are going to dramatically increase their revenue share over time.

3. Users are rebilled on average of 2 or 3 times. Some sites have different rates for new users verse rebills,  for example you get a real high percentage for the first charge but a real low rate for the rebill. Lets say a user is billed 3 times for $100. If you make 80% on first sale and 50% for rebills that means you make $80 + $50 +$50 +$50. Always make sure both your initial and rebill percent rates are really high.

51 Responses to “White Label Dating Sites, how to make money / Rev Share.”

  1. gerri Says:

    need ride to the Halloween Party at Saxon Club on 29th; please ; do not leave message here, I do not have a PC, nor a car to get to one. So, please call me 330–542-9604…or my cell…330–402-4431… thanks so-o-o much.

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  3. Mike Says:

    Hey Mark I keep on getting some kind of malware from your site. My antivirus doesn’t pick it up but someone is taking over my pc on my mac.

  4. Michael Says:

    People always underestimate ‘constantly negotiating’. If you are generating regular leads for a businesses you can always go to them and ask for a pay bump. This goes for all affiliate networks as well. Usually just an email to your affiliate manager and you can look at getting a bump.

  5. N/A Says:


    I hope you’ve read this, Markus. Because I’ve been thinking it for a while… Poor “developers” (copy and paster, more like) like you don’t deserve success.

  6. Find and Get a Girlfriend Online Says:

    thanks for post
    great article

  7. Bangla Choti Says:

    great stuff… helpful for meany people.. but i lost 150$ from adult friend finder. they paiid me but i did not get cash :(

  8. Greg Says:

    I paid to be an upgraded user on POF and I hate it. You don’t have any customer service so I’m asking you to please refund my money make me a free user again. As an upgraded user I’ve gotten a lot less messages and responses.

  9. Robbi Spencer Says:

    Hey Marcus, after dedicating my dating book to you, sales have gone through the roof! Thank you for being bold enough to say what needs to be said and for being a dick when necessary. A lot of people do not understand you, but I certainly do! I hope all is well with you.

    I just wanted to share a video that my wife and I just made. We met on Plenty of Fish in 2005 and though she ran from me for several years, she is now by my side and we are writing music together and making videos together and it is just really exciting to know that LOVE really does exist!!! Please watch my video if you can and have a great day!

  10. pof hater Says:

    I had my pof account deleted for no apparent reason, I wasnt told why or how? you are a twat and act like a dictator and i wish you no well in this life. Your a media whore and I suggest you wake up your business is been challenged and your actions forced me into the arms of a better less controlled and more efficient competitor. adios POF your shit anyway

  11. Matt Says:

    hey, congrats! you didn’t land on the list of scammy sites i put together at http://www.confirio.com/blog/?p=76 . keep up the great work!

  12. dating Says:

    The rebill percentage rates are new to me. Valuable information.

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  14. admin Says:

    Though it’s easy to create the site in the first place it’s very difficult to make any money starting a white-label site now. There’s so much competition, and every niche is already filled, unless you have a definite way of getting traffic to the site.

  15. Andre Fusatti Says:

    Hey, Markus, what about stopping tricking people into getting yearly membership when they think they are getting a monthly one? Next time I am in Vancouver we will have a little chat.

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  21. big beautiful Says:

    Niche white label sites are where its at if can develop many sites quickly

  22. himagain Says:

    Even if Markus offered you a white label copy of his system FREE, where would you get the warm bodies today?

    I don’t know at what point POF became the Google of Dating, and I can’t figure out how it grew so monstrously in the face of the ever-growing competition – and is still growing!

    AND it appears that Markus has started to make money – real money in a declining world.

    Where do the bodies come from???

    I only want point 000001% of that traffic, any traffic……..

  23. DatingSeekers Says:

    In order to get special payment terms lots of times you need to have somethign to offer (like a lot of traffic). But it never hurts to get more per sale. If you don’t ask you will never get anything…

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  29. J-f Says:

    Michael, can you give a couple ranges at to when you would negotiate a raise for bringing customers? How long in-between to ask again etc…. I mean if you had gotten 80-20 to begin with, how much are you going to increase if you make very good traffic the first month consistently?

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  32. Brazilian girl Says:

    A few years ago I was using “World Dating Partners”. They have sites you can customise and use your own url. I had a couple sites going really good. But when they sent me a check I couldnt cash it here in Europe.
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  39. Dating Made Simple Says:

    Well, this is the reason why you should take time to read. Most white label dating services create a “default” contract for all of its partners. If you really think you have something to offer then don’t be afraid to push a little. All the stuff mentioned here are all legit and acceptable. Great piece!

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