A lot of people have been setting up white label dating sites the last few years. The most important factor in making money doing this is something most new people don’t even realize they can change.
1. Never ever agree to the default terms a white label dating service offers you. By default the rates are as low as 50-50% rev share. We won’t even talk to a company unless the rates are closer to 80%-20. The majority of the major sites on these platforms are closer to that rate. 30% may not seem like much but if your site was earning 100,000 a year you now get paid $80,000 a year instead of $50,000 a year. If you had $45,000 in expensives that left you with $5,000 in profit. If you where at 80% revshare your profit is now $35,000 because you earned a extra $30,000
2. Constantly negotiate. Best example i can give is we were making $20/paid signup via adnetworks. We went direct and because of volume we were able to get paid $80/signup for the exact same users. When it comes to white label dating site the same rules apply, you can always increase revenue sharing in your favor. If you don’t you wont’ be in the space for very long as competitors are going to dramatically increase their revenue share over time.
3. Users are rebilled on average of 2 or 3 times. Some sites have different rates for new users verse rebills, for example you get a real high percentage for the first charge but a real low rate for the rebill. Lets say a user is billed 3 times for $100. If you make 80% on first sale and 50% for rebills that means you make $80 + $50 +$50 +$50. Always make sure both your initial and rebill percent rates are really high.