Rocketboom is not making $85,000/week.

I call bull**** on the rocketboom comment made by Robert Scoble, I have yet to see a single video on rocketboom with an ad on it. I know they went and auctioned off their first ad a while ago.   Robert claims Rocketboom has 300k pageviews/day  and makes $85,000 a week, which translates to $41.00/CPM

I think robert meant this was more of a one time thing ?    The site currently has no ads that I can see.   Someone correct me if i'm wrong.

***UPDATE***

Rocketboom says 85K/week is rate card for huge companies wanting to advertise.. Rocketboom blog.

14 Responses to “Rocketboom is not making $85,000/week.”

  1. Amit Agarwal Says:

    Marcus, they do make money from the ads on Amanda’s T-shirt – I am not sure of the amount.

  2. Mathew Ingram: mathewingram.com/work Says:

    Amanda Congdon — the $4-million woman

    By now, pretty much everyone has heard of Rocketboom — the “vlog,” or video blog, or whatever you want to call it has an estimated 300,000 viewers a day, which is more than plenty of mainstream TV shows. What started as a cable-acces…

  3. Jon Says:

    Scobel said 300,000 viewers, not 300,000 page views. Doesn’t change anything about your argument, just a small correction.

  4. /pd Says:

    Yeah, I was wonder on that figure too.. $85/- per week thru adsense would be kewl but with RocketBoom ? not sure.

    “300,000 viewers a day, which is more than plenty of mainstream TV shows” – do they read the MSM ratings an viewers for those shows ?
    300K viewers, is really a small markter. Albiet it could also mean an niche market

  5. Kevin Says:

    That thought did cross my mind… I do recall the first commercial they put up (solicited via eBay auction) and it was for an ATM machine distributor. There was suppose to be more of such commercials each week by different companies, including Earthlink, but I didn’t follow every episode to notice. I wouldn’t be surprised if there were product placements and even slight mentions “on air” to sell links. It’d be good for someone to get to the bottom of this… I’ve been puzzled ever since I wrote about “How videocasting is seriously funny business“.

  6. Dave Dash Says:

    That seems quite high, I don’t think their auctioned ads generated that much money, and they seemed to be in need of money for equipment.

    They really need to get back in the game of daily news, lately some of their stuff has been lackluster. At least, lackluster enough for me to stop following it, I imagine others are in this boat too.

  7. Bloggers Buzz » Blog Archive » Big Revenues in online dating and web video Says:

    […] Now comes word from Robert Scoble — the now ex-Microsoft blogger — that Amanda and Rocketboom are making about $85,000 a week in advertising revenue, or about $4.4-million a year (and that figure is likely growing rather than shrinking). That’s an incredible figure for something that is still a relatively small operation, and less than two years old, as is the 300,000 viewer figure. Do you think any traditional TV industry types are interested in those numbers at all? You better believe it. For what it’s worth, Markus Frind of Plentyoffish.com — who says he makes almost $500,000 a month from AdSense on his dating website — doesn’t believe the talk about Rocketboom’s revenue. […]

  8. Skeleton Man Says:

    I believe it. My website gets as much as 20,000 visitors a month and I have just a regular blog. o video, nothing special. Imagine having a new video everyday. Add to that the supposed figure of $25 per thousand viewers that online ad can command. Two ad spots, five days a week and you’re very close to that figure.

  9. mitch Says:

    From what I understand, the $$ they make is from the syndication on TiVo.

  10. Can Live » Blog Archive » Breaking News from VloggerCon 2006 Says:

    […] Marcus of PlentOfFish has challenged Scoble’s claim about RocketBoom. Robert claims Rocketboom has 300k pageviews/day and makes […]

  11. Invest in Armenia Says:

    I dont believe it

  12. Keenan Holway Says:

    Nicely put.

  13. Best Way Moving Says:

    it is impossible

  14. yates en ibiza Says:

    I do recall the first commercial they put up (solicited via eBay auction) and it was for an ATM machine distributor. There was suppose to be more of such commercials each week by different companies, including Earthlink, but I didn’t follow every episode to notice. I wouldn’t be surprised if there were product placements and even slight mentions “on air” to sell links. It’d be good for someone to get to the bottom of this…

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