Seems every advertising network under the sun has tried to get in contact with me in the last few weeks. Since I unblocked comscore from tracking my site I’ve gone from 20 million pageviews a month in March to 201 million for the month of May in the US Market according to the Advertising networks contacting me. In terms of pageviews on a single site that puts me in 3rd place behind yahoo and match.com If I throw in my largest market which is Canada I am #1 north america wide according to comscore or pretty close to it.
So since my pageviews have skyrocketed in comscore, my CPM sales via adsense have gone way up. This is because a lot of media people use the comscore numbers as a bible. Now if only adwords would allow advertisers to start bidding on specific adsense publisher channels I could make a lot more.
So whats the moral of the story? If you want to make money from advertising online you need to rank high on comscore, and if you want places to advertise you subscribe to their data like the other lemmings🙂