Constantly Changing Paradigms

We live in a world were paradigms are constantly changing, I still remember when I was 5 and my parents moved from Germany to a farm in northern British Columbia 30km away from the nearest town of 500 people.  We had no running water and electricy and it was -40 for much of the winter.  We would do things like collect the freshly fallen snow to melt for water.  Going to kindergarten and not speaking a word of English, and no one speaking a word of german  was another paradigm shift.   Its going through different paradigms like this that allow you to build the ability adapt and to think outside of the box and give you drive and determination to succeed.    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

When it comes to sites like myspace, it isn’t really a new paradigm, its just a better version of geocities.  I still remember the excitement of adding my first bit of HTML and midi to my geocities page and creating a page that looked even worse then many myspace profiles.   The fact that myspace forces you to make a lot of pageviews to surf anywhere is part of the reason for success.   As a kid its like finding a whole new world to explore and learn.  Every time you login you have a new profile to find,  with cool HTML to rip off  etc.  The downfall of myspace will be the fact that 13-19 year olds are all on the site learning and exploring it at the same time.   There will come a point were people have found all the HTML they want,  or all the cool new things to add to your profile and when those 13 year olds become 15  they won’t think myspace is cool anymore.  But at the same time,  things like pimp my profile, and friend trains are keeping the whole thing going by adding new dimensions to msypace.  But there is a point where users will switch from endlessly surfing to find cool stuff to surfing for information that is useful and relevant to them, ie surf like an adult.

The problem now is that the some of the tech industry is moving into the  web hippie/free love/ web 2.0 paradigm where things like Ajax rule.  Ajax dramatically reduces the number of pageviews needed to do anything, and at the same time reduces the amount of money you can generate from advertising by a similar amount.    Now when trying to compete against myspace  creating something like tagged is just plain stupid.   First you kill your pageviews so you can’t generate revenues and then you take away the very thing that kids want, which is to aimlessly surf for cool stuff.  When kids surf for cool stuff its like playing a slot machine,  at some random time they are going to get a reward and they never know how big it is.

To tie it all together, if you are starting a company you need people who can understand or have been through multipul paradigms.  The more your CEO can think outside of the box the more successful the company will be, if you are designing something for users in another paradigm. 

43 Responses to “Constantly Changing Paradigms”

  1. James J, Says:

    But aren’t pageviews for the sake of pageviews worthless? I mean, if you design a site that is so poor usability wise that it requires a lot of pageviews just to get anything done, don’t you just end up diluting your CPM and alienating your members?

  2. Josh Says:

    I totally agree with alienating your members. I personally cannot stand the amount of advertising on the site in question. Surely it seems there is too much of a focus on advertising then actually sustaining customer value through at least trying to benefit both their pockets and the customers usability, efficiency, quality, etc web page viewing experience.

  3. Brian B Says:

    I agree that sites have too much advertising, and one of my sites is very guilty of this (I’m playing with different ad placements as I write this). But I’m giving away over a hundred pages of free content. AdSense makes this possible.

    I originally built one of my sites to promote my books. But as I learn more about AdSense and I keep optimizing my site, I keep making more money. If I figure out how to make the site generate real money, then I can justify giving the entire contents of the books away for free. I get emails from people in India saying that they can’t find my books in stores and that it is too expensive in their currency. I can use AdSense to make it available to anyone who has access to the web.

    Prior to AdSense, I would never have considered giving away my content on the internet for free. I make thousands of dollars from book sales. But now I’m looking at a business model where the increased traffic from giving away hundreds of pages of free content will have a direct increase in AdSense revenue. If this revenue is enough, then it will offset the lost sales. If it’s not enough, then I will have to pull the content off the site (including the AdSense) and go back to relying on bookstore sales. Unfortunately, this means that thousands of people will lose access to this useful information.

    Oh yeah, one more comment. If it weren’t for AdSense, many websites with useful information wouldn’t exist. After all, consider the amount of time that Markus has spent developing POF and how much it costs him to maintain the servers and pay for bandwidth. Is he supposed to donate his time and money as his personal contribution to the dating world? Of course not. Without an advertising stream of revenue he would never be able to keep the site running.

    AdSense is a necessary evil, and it is changing the face of the internet overnight (often for the worse). But at the same time, it makes it possible for us to benefit from hundreds of useful websites that might not exist otherwise.

  4. Brian B Says:

    Oh yeah, two comments about how AJAX will change how websites make money. First is that one site I’m working on could easily use AJAX for a cleaner interface. But I know beforehand that the AdSense revenue would be worthless. Therefore, that feature of the website will be implemented in HTML so increase the page views. Secondly, ad content servers will use AJAX as well to serve up fresh ads without page refreshes.

    ASP.NET 2.0 has a feature called WebParts where differnt parts of the web send data back and forth as the user works on them. They effectively talk to each other with almost no programming required (it’s an awesome feature). This could easily be used to feed contextual infomation into an ad server. As the user works within the site, the ad server dynamically serves new ads relevant to the current task being worked on. In fact, this may already be happening and I just don’t know it (I’m brand new to the contextual advertising game).

    As long as you have eyeballs on your page, there will be a way to make money from them.

  5. Josh Says:

    I completely agree with your point of view Brian. Adsense helps keep a lot of content free, as at the end of the day nobody wants to spend hours providing free resources if there is no indirect ways to generate income.

  6. evolvingtrends Says:

    “To tie it all together, if you are starting a company you need people who can understand or have been through multipul paradigms. The more your CEO can think outside of the box the more successful the company will be, if you are designing something for users in another paradigm. ”

    I can see you’ve been through many paradigms🙂

    Some entrepreneurs (myslef included) are in a way like the 13 yr old kids on my space. A lot of time spent exploring and learning. You’ll know it when you have matured. It’s not a state of mind as much as it is a level of ability, i.e. you can’t tune into it, you have to get there by climbing up the paradigm ladder.
    🙂

    Marc

  7. Emanuel Says:

    A very convincing argument and although this was not your main point you stated:

    “There will come a point were people have found all the HTML they want, or all the cool new things to add to your profile and when those 13 year olds become 15 they won’t think myspace is cool anymore.”

    I believe that even if those children do either get older and break out of the MySpace shell or they just plain get bored of HTML coding and graphics they tirelessly search for, a new generation of children right behind them is eager to explore the craze for themselves. With the ever evolving technology of computers and the web as well as new fads in pop culture, there will always something humorous, amusing or captivating for children and young adults to discover as long as myspace.com developers and non-affiliated HTML coding suppliers such as PimpMyPage are willing to step up to these changes. With the amount of revenue MySpace is pouring in, I am fairly confident they are more than willing to adapt to this evolving science and keep their business alive. Also, the age scape for MySpace is quickly broadening to even younger children looking to hop on the bandwagon and older adults and web users in general that may not even care about a flashy profile but are simply looking to switch to a more personalized and interesting form of “e-mail” that the world knows as MySpace.

    As I said before, I don’t believe this was the primary focus of your bulletin but it seemed as though you are fairly confident with your theory of the approaching demise of the company. In my opinion MySpace is here to stay for a very long time. The only way I see it dissapating is if developers fail to keep up with the changing times and technological advances. Another possibility is if and when another company sees the opportunity for something more appealing to a younger generation than MySpace but also very similar to it (ie Geocities to Myspace). The new “paradigm” will continue to invite and sway the minds of young people until MySpace becomes obsolete over a period of time.

  8. andrea Says:

    Did you ever think of the very logical fact that myspace is a place to keep in touch with friends and family, and that is it’s main appeal? Its like email with personality. How can you say that people are all of a sudden going to stop communicating with each other because they will get tired of it? That is totally illogical. Yes there are some teens out there who myspace is all about finding that cool new html but the Reality is myspace is so much more, you my friend are out of touch with reality, the myspace reality that is. Your argument to me was, well, just illogical.

  9. Alex B. Says:

    I do not think that the argument that children will break out of the myspace shelf is valid. I see adults getting mesmerized by this phenomenon. I personally do not see it that appealing, but that’s probably because I do not associate myself with people who are willing to add my page to the endless list of “friends”.

    I do remember myself making my first html page on geocities as well. I was fascinated by the fact that you can add a horizontal line consisting of intervened bamboo stems… It’s gone, and one day myspace will be gone, unless they follow your advice- continuously update their paradigm. I think so far they’ve been doing a great job on a lean budget. I think this is the ultimate challenge. However, I do believe they are in the right market- just like plentyoffish is, the market that geocities missed, probably because of being there so early in the game- they just ran out of steam and all of sudden it was no longer cool.

    If there is something to learn from the fashion industry it is that fashions come and go. Technology, in a sense, represents such. For sometime carrying a grotesque tape player on the shoulder way cool, now it’s cool to carry an ipod, even though these guys made it so small that when my friends brag about their most recent acquisition I am afraid either to squish it into pieces or drop it for the fear to squish it. Again, as long as we accept and understand the cycle of fascination and disappointment with the new technology- we are going to be in business

  10. Afrix Says:

    I read over your blog, and i found it inquisitive.

  11. steve Says:

    good post man

  12. snork Says:

    Wow. I just read through each and every post in reverse chronological order! Good Stuff. Bottom line: work your butt off, have a good idea, do your research in detail, code to make it work, but don’t obsess over your code, make it easy to use, plug it with adsense, and if at all possible offer a self sustaining service, Oh, and do it all yourself. The lone coder LIVES! I just love that frickin’ check.

  13. No Name Says:

    totally agree with alienating your members. I personally cannot stand the amount of advertising on the site in question. Surely it seems there is too much of a focus on advertising then actually sustaining customer value through at least trying to benefit both their pockets and the customers usability, efficiency, quality, etc web page viewing experience

  14. online dating Says:

    i like the ads on your site a lot…its better then paying

  15. Jack Says:

    Awesome job! Keep up the great work! We all love you Marcus! You are indeed the ultimate success story.

  16. dogal tas Says:

    of the box and give you drive and determination to succeed. I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  17. devlet hastaneleri Says:

    and friend trains are keeping the whole thing going by adding new dimensions to msypace. But there is a point where users will switch from endlessly surfing to find cool stuff to surfing for information that is useful and relevant to them, ie surf like an adult.

  18. gelirler vergisi Says:

    new dimensions to msypace. But there is a point where users will switch from endlessly surfing to find cool stuff to surfing for information that is useful and relevant to them, ie surf like an adult.

  19. plastik Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  20. sifalı bitkiler Says:

    to use, plug it with adsense, and if at all possible offer a self sustaining service, Oh, and do it all yourself. The lone coder LIVES! I just love that frickin’ check.

  21. banka rehberi Says:

    uickest, or they are the ones who realize there is a new

  22. bad-accessoires Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  23. mantolama izolasyon Says:

    The more your CEO can think outside of the box the more successful the company will be, if you are designing something for users in another paradigm.

  24. aluminyum Says:

    company will be, if you are designing something for users in another paradigm.

  25. rehau Says:

    to find cool stuff to surfing for information that is useful and relevant to them, ie surf like an adult.

  26. mobilya Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  27. sorgula sorgulama Says:

    costly counterinsurgency for cheap counter-terrorism. Not only will counterproductivity result, isn’t this a tacit admission that al-Qaeda really is

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    you may include some more deas in the same theme. I’m still waiting for some interesting thoughts from your side in our next post.

  29. kabin Says:

    ar they are the ones who realize there is a new on coming.

  30. prefabrik Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  31. hasan burkay Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

  32. yetim25 Says:

    s deben ser relevantes para la investigación con animales han hecho de este un lugar orugas se alimentan después de dar un giro en solitario, y los gusanos se alimentan de los hábitos de otros lugares están poniendo en y alrededor de kurtulamıyorlar están muriendo sin alimentos, ya sea t es muy extraño.?

  33. pleksi Says:

    estos temas deben ser constructivas y de hecho tenemos que entender las lecciones de este foro tienen

  34. mermerci Says:

    […] Are Magazines Doomed, Too?A post from BuzzMachine about the future of magazine publishing. […]

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  36. boyacı Says:

    We live in a world were paradigms are constantly changing, I still remember when I was 5 and my parents moved from Germany

  37. patlatma tas Says:

    my room will help me more to move forward on cı I’m
    jealous already kurmayacağım also ..

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  39. Viola Says:

    I find that many people who are successful are those that can adapt to new paradigms the quickest, or they are the ones who realize there is a new on coming.

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