In the last few weeks yahoo has been selling off its international Personals to Meetic and match.com Here are just a few domains i’ve found.
These are massive markets representing hundreds of millions of people. Clearly yahoo personals is in deep trouble and no doubt yahoo 360 as well. By admiting defeat and getting out of the market it makes you wonder what they are going to do next. Just what is yahoo’s social networking stratagy if there is one? We all know there is very little difference between a dating site and a social networking site.
Given that personals account for a large portion of yahoo’s revenues I expect this will get a lot of press soon.
I just can’t resist adding this….
“We try to amass everything–men looking for women, men looking for men, spiritual people looking for spiritual people–and apply powerful search algorithms,” says Anna Zornosa, the head of Yahoo! Personals. “There are hundreds of people across Yahoo! working on this.”
Is this another admission that yahoo is giving up on search?