This older post shows how spamming AFF on googlebase can net you 10 grand a day. Since then Google has really clamped down on the rules.
Right now, it seems to be just Date.com, Loveaccess.com and meetme.hotornot.com spamming on a daily basis. They seem to be uploading 10’s of thousands of profiles letting them expire in a few days and then uploading another set the next day.
Google has added many new fields and is nearly a full dating service now. A second ago i searched and it even included height, although not now. Here is a screen shot.
Google romance is real and they are trying to turn google base into a search destination, once that happens who needs dating sites? Google can just fill up their database with people who come to the site and want to sign up.
Right now its only the third tier dating sites spamming, but i suspect other sites are going to join in and write programs to spam googlebase on a per minute timer so they always show up first.
Seems that its not date.com uploading profiles its a bunch of affiliates. The fact that someone is scraping date.com data and then converting it to a format that can be uploaded is disturbing.