Had to happen eventually Match.com the online dating leader is starting to use adsense. Collaboradate.com has a screen shot. I was surfing around match.com and noticed some banner ads to victoria secret amoung other places.
The online dating magazine has a writeup of Date.com CEO Here. “Date.com’s advertising revenues have doubled in the past few months to 10 percent of total revenue partially because the company can target an advertiser’s products to almost any demographic based on user profiles”
I think that the best us free dating sites can hope for is to earn 5% of what we would earn as a paid site. Since people have seen my adsense earnings, dating sites have widely started adopting ads. This is a good thing as the 10% extra revenue that dating sites makes goes straight to the bottom line, and when ebita is negative or under 10% that makes a huge difference to the bottom line.