Spark.net Match.com and Lavalife all reported earnings the last few days. Nothing really shocking in any of the releases. Spark.net continues its death spiral with americansingles, and the build out of a massive advertising network. Lavalife wants more and more advertising revenues and is going heavy into mobile. Date.com, True.com, Webdate and others are all trying to generate revenue via advertising. I guess there is a lot more pressure now that i’ve shown it can generate real money.
The recent emarker report on social networking states that 42% of myspace users are aged 35 to 64. And this is myspace’s largest growth segment, in the coming months a really big show down between dating sites and myspace is coming. Unless dating sites are going to raise prices there will be a big decrease in revenues I predict.
** Update from hitwise***
Myspace went down for 1 day and traffic to dating sites rose 10%