Its been a really busy week this week, i’ve been playing tour guide and i’m off to Europe early next week. In my spare time today I was able to check up on various rankings of the dating industry.
The overture data has shown a steady rise in searches for plentyoffish over the last 6 months, now behind only Match.com in the US market. Hitwise just released their data set which comes from over 20 million users surfing history. ISP’s send hitwise their data every night and 2 of the top 5 search terms in the dating industry are related to plentyoffish.com in the US.
This chart shows trends over the last few months based on overtures keyword data. MSN search banned my site for a few weeks hence my drop in may.
I’ve found that domain name searches reflect the true indication of a sites traffic. For things like economic indicators its even more accurate as the information is nearly real time. People searching for homes corresponds extremely well to housing starts. Americansingles.com decline of 20%+ subscribers per quarter is reflected in the decrease in their domain searches. There will come a time when traders, banks etc pay more attention to keyword search data then government housing stats and other economic reports that are months out of date. I predict in the next 5 years search data such as trends in search terms like “buy new home” will have major impact and move markets and reports on housing starts will do nothing.