At Idate lots of companies where trying to sell mobile dating, but every owner I talked to said thought mobile dating was a joke and would never amount to much. The basic problem is that there is no such thing as mobile dating. Sure you can put up profiles and make it look like a dating site but no one actually uses it. People who use “mobile dating” are mostly under the age of 24 and are looking to chat with others. Mobile dating as it stands today is nothing more then a chat line, and most of the mobile “dating” users don’t even have computers. Online daters on the other hand are between ages 30 and 40 and are looking for longer messages and serious conversations. Mobile daters are mostly looking to kill time and to chat for entertainment.
When trying to create a mobile dating site your existing brand is meaningless, the only thing that matters is being on deck at a carrier as it is the only way to get users. It is strange that all these mobile companies are pitching mobile dating as an extension of online dating. They all know full well and admit in private that “mobile dating” and online dating are completely different markets with different demographics that don’t overlap.