Paidcontent is great at keeping track of business info… Today they had a little blurb on WSJ’s earnings. Revenue at About.com soared 29.3% to $18.3 million from $14.2 million amid higher advertising and e-commerce revenue. Profit jumped 68 percent to $6.4 million from $3.8 million.
It looks like most of that money is coming from adsense, not a bad little business. Makes you wonder just how much money a site like wikipedia could make with ads all over it.