Looks like match.com is taking on lavalifes cash cow. Match.com just announced they are going to go into anonymous voice chat. Sounds like a clone of the deal lavalife made with skype, and also their “Lavalife Lounge” or whatever they are calling their IVR system these days. Lavalife makes over 70 million a year off its voice system and there are several other major telephone dating services out there doing huge numbers.
The matchTalk system assigns the couple a unique number that they can use to talk to each other without fear of giving away their real telephone number or other personal details. People with caller ID will see the matchTalk number instead of their actual listing.
Safka described the technology — an industry first — as an important step in the development of Internet-based matchmaking services.