I think the success of blog like Techcrunch.com can easily be explained. When reading blogs today, we are constantly bombarded by information and we don’t even know where to start reading or what is important. Sites like techcrunch are written in a way that it is opinionated where the author isn’t afraid to say this product sucks, or this one is great etc. As readers most of us are interested in Technology and when reading a blog like techcrunch what we want to know is What is New, What is important, and what is making it big and how does it effect me.
Michael Arrington is like a personal secretary, he shifts through a LOT of companies and at the end of the day he summarizes the 5% that are the most interesting and sends you a report. The readers rely on him and trust him to show them what is important, and even more then that the readers are interested in the opinion expressed in the posts.
So what is the reason for the rise of all these blogs? I think at the end of the day if a user is passionate about a subject they want news delivered with opinion. If a user isn’t passionate about a subject they just want to see the facts quickly and then move on.
I think all this talk about the blogoshpere is about conversation and openness etc is all just a bunch of BS. 99% of the audience is passive and never participates and the only reason they read your blog over 100 others is because your posts are opinionated and they hope to learn something from it.
So what is next then? When I look at techmeme, netscape, digg and reddit I see the same thing. Its just a big aggregator of blog feeds but nearly all of them lack one critical element. What the public really wants is to be able to go to a page like techmeme.com but instead of just links they want to see 10 -20 blog posts about what happened in the techworld today, mixed with opinion from the aggregator and then linking off the individual blogs to see the different slants on the same story.
I think at the end of the day, main stream media and the blogosphere are the exact same thing, the only difference is that news is always delivered with an opinion. Unlike the main stream media, we form a connection with the blog writer and feel like they are looking out for us and telling us what we need to know.