Well another year has nearly gone by and the dating industry has changed a lot.
Singlesnet has come from no where and keeps gaining steam. I saw it first last year and thought their paid business model was killer and would easily overtake match.com The site has since then grown in leaps and bounds and should pass Match.com and become the largest paid dating service in terms of number of relationships created in the United States in the next couple of months.
hotornot seems to be coming back from hibernation, and they want to hire people and expand that should be interesting. The founders seem to have been away from the industry for a little to long judging from this quote.
We met up with James a few weeks ago because we had recently heard about a mobile application that the company had been working on. He says Hot or Not did have a mobile application created, but decided not to release it to the public. “The market is just too early,” he says.
Every time I get pitched by a mobile phone company they say the biggest money maker along with chat/dating are their hotornot clones.
As for plentyoffish, We are now the largest dating site in the world as measured by number of relationships created. Match.com may get 75,000 signups a day but only 10% of those users can actually use the service. Match breaks out some of their stats on their chemistry site. Match.com creates 100,000 relationships a year on 27,375,000 signups. 1 in 137 singles who signup on their site meet someone. Match.com will earn $320 million this year so that works out to about $3,200 a relationship. With numbers like that no one can convince me that the paid dating industry is built on a sustainable business model.
The last 2 years has seen the 2nd and third tier dating sites pretty much completely replaced and 2007 will see the first tier sites being replaced.