David Evans points out some pages on Match.com And thinks they are part of a local product launch. They are nothing more then an attempt to manipulate search engines by creating a landing page for every city in the country.
Looks like the paid dating sites have now all adopted the strategy I created 3 years ago and taken it to the extreme.
Check out google searches like garrison dating.
First you have spam from Date.com and Matchmaker.com taking the top spots. Followed by match.com, AmericanSingles.com, Meetic and Match.com UK. Now it goes on and various other subdomains of Match.com and date.com battle it out. Matchdoctor and many many others have started retooling their entire sites to try and rank high for local queries. Its like everyone just caught on in the last couple of months.
I think that many of these 3rd tier paid dating sites are in business only because of their local rankings. A good 100-400 extra Paid orders a day with no costs goes a long way towards keeping a company a float. I’m just wondering when Zencon or these other companies with thousands of dating domains go and mass spam the local listings like the big guys have done.