Meetic bought Datingdirect.com today for 27.3 million pounds (40.67 million euros/$52.8 million).
Looks like they got a good exit, Datingdirect isn’t as big of a player as they make out. Lots and lots of advertising but session time is only 3 minutes compared to 20 minutes average for the rest of the top players. Match.com is certinally far bigger, and datingdirect is definately not 3 times the size of match.com as meetics news release hints.
Hearst picked up ecrush today. Any independent companies going to be left to attend the dating conference on monday ? The ceo of ecrush is on the final panel with me next week.