Barry Diller Speaks on Social Networking and Match.com
“On social networking: Match.com is our play in social networking…a pure social network site–not that they are of value–no one has yet proved it is the easiest advertising medium. Pure social network is an upgrade from the princess telephone teenagers used to talk on for hours and hours. I do think, however, it is a great promotional vehicle.
Match.com got into trouble because it added social networking, that flirting element and that friend thing. We put all these bells and whistles on the service, and confused our audience…now we have had a turn around. ”
I think that last line will give many in the industry pause. Match.com moves away from social networking, while the rest of the industry tries to find a way to embrace it?