True.com has been running away with the middle tier of the market with its raunchy sex based advertising. Eharmony is great at extracting money from women its its 29 dimensions of compatibility, but unfortunately most men fall asleep and don’t compete the 400 personality questions, so eharmony is very short on men. True.com on the other hand makes all its money from men by bombarding them with ads of half naked women. This has reduced True.com’s male membership to 2 dimensions, Horny men who pay, and everyone else who doesn’t.
In order to stop true from getting all the men, we have decided to merge and Plentyoffish will relaunch with a “Personality test for men” that will discover what women you most desire. Inspired by true.com’s advertising we are going to launch a test containing 26 questions. Each question will be a choice between pictures of 2 hot women with tag lines like we see in true’s advertising. As you progress in the test each set of women you have to pick between will be wearing less and less and the poses will get more provocative and the tag lines more sleazy. The final question of course will contain a credit card entry form.
We believe that true’s current strategy is flawed, True relies on making horny men on myspace click on ads and then paying right away to see more hot women. We believe by using raunchy advertising and then subjecting men to a sequence of near nude porn stars we can make more men pay. If they weren’t horny when they hit the landing page they sure will be by the time they finish the test. We believe this will result in big revenues and leave our new combined entity as the undisputed leader in online dating.