Its taken me a year to go from nowhere to market leader of the mainstream market of the UK, though we are still faaar away from competing with gaydar. Compete.com has shown here that ranking sites in terms of raw uniques is meaningless as it doesn’t represent people actually using the service. The best we can do in the UK is rank sites by visit time * visitors to get a metric for most used.
I am looking to accelerate growth in the UK even faster and in the next week I’ll will be launching an affiliate program on azoogle and paying $3.00 per registration in the UK. Plentyoffish completely dominates canada and we are starting to go mainstream in the UK and affiliates can help us get there!.
The UK is becoming extremely competitive, with companies like singlesnet, mate1 and others moving into the market quickly and meetic and match.com spending huge amounts of money. And in the last year most of major dating sites in the UK have been sold. The last site to be sold was datingdirect, which has about 5% of the traffic of plentyoffish worldwide for 52.8 million.