Plentyoffish now UK market leader & launching affiliate program.

Its taken me a year to go from nowhere to market leader of the mainstream market of the UK,   though we are still faaar away from competing with gaydar.    Compete.com has shown here  that ranking sites in terms of raw uniques is meaningless as it doesn’t represent people actually using the service.   The best we can do in the UK is rank sites by visit time * visitors to get a metric for most used.

Gaydar 378.84
Plentyoffish 135.36
Girlsdateforfree 95.7957
Match 73.7555
Friendsreunited 60.295
Loopylove 45.9
datingparents 30.957

pof_uk2.jpg

I am looking to accelerate growth in the UK even faster and in the next week I’ll will be launching an affiliate program on azoogle and paying $3.00 per registration in the UK.     Plentyoffish  completely dominates canada and we are starting to go mainstream in the UK and affiliates can help us get there!.

The UK is becoming extremely competitive,  with companies like singlesnet, mate1 and others moving into the market quickly and meetic and match.com spending huge amounts of money.    And in the last year most of major dating sites in the UK have been sold.    The last site to be sold  was datingdirect,  which has about  5% of the traffic of plentyoffish worldwide for  52.8 million.

56 Responses to “Plentyoffish now UK market leader & launching affiliate program.”

  1. Gomer Says:

    It will be interesting to see how you manage fraud in an affiliate program where, I am assuming, sign-ups are still free.

  2. Gopi Says:

    Unless you think this as a loss leader, is it really possible that you can make back that $3 in the lifetime of a user with just ads? (considering the 30% monthly turnover rate!)

  3. Martin Says:

    No chance

  4. Shimrit Elisar’s Online Dating Blog » Plentyoffish in the UK Says:

    […] like Plentyoffish is going to do more stuff in the UK, with the launch of a new affiliate programme. The UK market still has a lot of scope for growth. I […]

  5. eRomance - Online Dating Says:

    Why did you pick Azoogle?

    Speaking as someone that’s built numerous affiliate directories in the past, I don’t even count Azoogle as a very significant affiliate network. Hell, I see True.com is their 1 featured dating client but you go to True’s affiliate page and they show a link to Commission Junction. No link to Azoogle at all. lol!!!

  6. rob Says:

    Hi Markus,

    just looked on alexa.com. R u finding alot of your users moving to facebook.com?

    What r your plans of attack
    -rob

  7. Zoltan Says:

    It can work. But only if you have some sophisticated fraud detection methods. Otherwise, you will end up with thousands of fake profiles from Cote d’Ivoire or Senegal, stating they are from UK.

  8. Tom Says:

    It’s obviously not possible for Markus to make any money with this. He is just using it to get a head start in the UK and generate some buzz and some word of mouth referrals. It’s a good idea, if you can afford it (and he obviously can) but I bet his campaign will only have a 1-3 month timeline.

    I’m not up on how many users plentyoffish has but just image if you used $3 as the maximum he earned per user on clicks! Crazy!

  9. Zoltan Says:

    Markus, where do you buy these reports? Or, are these available for free?

  10. Markus Says:

    Pay them $20,000 some a year.

  11. Zoltan Says:

    At hitwise?

  12. Travis Says:

    Do you have an affiliate program for the US?

  13. nakliyat Says:

    thank you veryy veryy much…..

  14. Cylai Says:

    hi markus:

    interested to dominate chinese market?

    let me know what you think.

  15. simon Says:

    your sites freeze on me, i’ve tried to send a message to somebody twice tonight, it happened to my mate also. can you get somebody to help me, please?

  16. Emma Says:

    The UK is very competive market and culturally very different from the US. Always room for ‘good’ dating sites who aren’t just chasing a fast buck.

    Good luck

  17. tomartomartini Says:

    Always room for ‘good’ dating sites ..if you use the Affiliate Elite software
    by brad callen you could find the
    good dating sites ..there is a no cost vedio training …to test the how Affiliate Elite would work for youhttp://tomartomartini.vox.com/library/post/affiliate-elite-warning.html

  18. CreativeBlogger Says:

    I think it’s a great idea. I have referred many people (friends) to pof over the years, it’d be nice to be paid for it. And as a relationship columnist and dating author, I should be able to easily send traffic there, much more so that with other no name dating sites.

    Contact me when this is good to go , my website is http://www.1soulmate4u.com

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  22. DatingExpert Says:

    Will we be hearing more about this scheme soon?

    My dating/relationship website is the perfect spot for this type of scheme

    http://www.girltalk-ladiesonly.blogspot.com

  23. Steve Jenkins Says:

    Very informative post. I especially found your comment that ranking sites by visit time is a better metric than page rank.

  24. car jacks Says:

    I have to say, I can not agree with you in 100%, but it’s just my opinion, which indeed could be wrong.
    p.s. You have a very good template . Where did you find it?

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  26. Internet Guru | Tonny Says:

    This is great post and i am sure this will help us on the way to our success.keep posting thanks a lot.
    Uk Internet Gurus| Tonny

  27. SANDRA MC NULTY Says:

    hi there i would love to join your affilaiate program as im always advertising you lot anyway, so thought id just have a little piece to my myself if thats ok as i always have a captured audience too think it would work out well for my single customers lol

  28. SANDRA MC NULTY Says:

    hi there id like to join your program as i run a salon and have alot of captured audience and it would help out my single customers

  29. jiffybageater Says:

    Cheers for a great post, will linkback to your blog from mine!

  30. devlet hastaneleri Says:

    I couldn’t even create a dating site in facebook that would run with a profit on facebook. Most of facebooks pageviews aren’t even in the US and you are looking at splitting 5 cent CPM’s with facebook.

  31. plastik Says:

    t people actually using the service. The best we can do in the UK is rank site visitors to get a metric for most used.

  32. yer kaplamasi Says:

    Markus to make any money with this. He is just using it to get a head start in the UK and generate some buzz and some word of mouth referrals. It’s a good idea

  33. kimya Says:

    But at least for twitter they have traffic, and traffic gives you options, such

  34. banka rehberi Says:

    But at least for twitter they have traffic, and traffic gives you options, such as acquisition!

  35. bad-accessoires Says:

    nd see for yourself what the real potential of your products exposure through our skills can be. Thanks for taking the time, and hope to hear from you soon

  36. aluminyum Says:

    3d products , 3d events, virtual marketing a curiousity to envision PlentyofFish as the Premiere

  37. mobilya Says:

    I am interested in helping your company in the promotion of PlentyofFish to the next level in online dating. As a media developer,I see Secondlife as the new Medium of the future for Marketing and Branding.

  38. dunya rehberi Says:

    But at least for twitter they have traffic, and traffic gives you options, such as acquisition!

  39. sorgula sorgulama Says:

    it to get a head start in the UK and generate some buzz and some word of mouth referrals.

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