Match.com was in negociations to buy eharmony.

In 2004 that is,  as confirmed by the eharmony CEO.

http://www.washingtonpost.com/wp-dyn/content/article/2007/05/12/AR2007051201350.html

Now eharmony has gone and hired star lawyers to fight off the chemistry.com attack ads match is flooding the air waves with.

Now if I was in charge at eharmony  i’d just play along…   I’d show a tv spot   where someone gets rejected by eharmony,  then says “maybe its because I am married?”   Then have a huge graphic slam down that says “accepted by chemistry.com”

Strategically eharmony is in a very bad spot and this will no doubt hurt them in terms of signups and conversions. 

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