was in negociations to buy eharmony.

In 2004 that is,  as confirmed by the eharmony CEO.

Now eharmony has gone and hired star lawyers to fight off the attack ads match is flooding the air waves with.

Now if I was in charge at eharmony  i’d just play along…   I’d show a tv spot   where someone gets rejected by eharmony,  then says “maybe its because I am married?”   Then have a huge graphic slam down that says “accepted by”

Strategically eharmony is in a very bad spot and this will no doubt hurt them in terms of signups and conversions. 

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