True.com To Spend $90 million on advertising.

http://www.brandweek.com/bw/news/tech/article_display.jsp?vnu_content_id=1003578104 

No. 1 True.com’s membership doubled in the past year thanks to this policy and its massive online ad push supporting its “safer dating” position. The company plans spend $90 million during the next 12 months for online ads. “We didn’t expect it to be our primary differentiator,” said Herb Vest, CEO at True.com, Dallas. “We were just trying to protect our customers. It’s something people really want and need. It’s dangerous out there.”

4 Responses to “True.com To Spend $90 million on advertising.”

  1. Lovin.mobi » Online Dating Ad Spend Continues to Increase Says:

    […] is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has […]

  2. JoeDuck Says:

    Hey, you should at least spend $9 on advertising to keep up with them?

  3. uk directories Says:

    uk directories…

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  4. Online Dating Ad Spend Continues to Increase | Free Dating PortalFree Dating Portal Says:

    […] is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has […]

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