Lots has happened in the last year.
Lavalife’s parent company got taken out by a private equity group. Alexa says lavalife lost 43% of its traffic in the last 3 months. We lost a lot of traffic as well because of facebook but no where near 43%. Every major ranking service including comscore Says plentyoffish is number 1 in canada.
Meetic bought Datingdirect one of the biggest dating sites in the UK for around 27.3 million pounds. Daily mailgroup bought Allegrans dating sites. Plentyoffish has gone from no where to 3rd in the UK mainstream market. Market is split between Match.com, Meetic, Plentyoffish and Allegran. Singlesnet and Mate1 are now trying to break into the market.
Singlesnet and True take the lead. Americansingles and every other former second tier player gets knocked out of the top 10. Plentyoffish has gone from 140th ranked site overall to top 80 in the US in the last 2 months according to some ranking firms, blowing past both Yahoo personals and Match and is now ranking 3rd place. Last year all the second tier sites got replaced and this year all the former first tier sites got knocked out. No M&A to report here.
RSVP the leading dating site got bought by Fairfax for $38.92 Australian. Plentyoffish is 8th spot now, but australia is such a tiny country with a low currency no one cares. None of the other major sites are trying to break into the market.
Over all market trends.
Couple of free sites got some funding, none have shown any year over year market share gain, okcupid and matchdoctor where 2 and 3 last year. okcupid barely takes 4th place now and is on course to take 5th spot this month in the US market for free sites. Fling.com came out of nowhere and is taking over the adult market. Porn like advertising has become the norm for paid sites, and is fueling the growth behind true.com, singlesnet and to some extent mate1 with all their cleavage ads.