The winds of Change.

Lots has happened in the last year.

Canada.

Lavalife’s parent company  got taken out by a private equity group.  Alexa says lavalife lost 43% of its traffic in the last 3 months.   We lost a lot of traffic as well because of facebook but no where near 43%. Every major ranking service including comscore Says plentyoffish is number 1 in canada.

UK.
Meetic bought  Datingdirect one of the biggest dating sites in the UK for around 27.3 million pounds.  Daily mailgroup  bought Allegrans dating sites.   Plentyoffish has gone from no where to 3rd in the UK mainstream market.   Market is split between Match.com,  Meetic, Plentyoffish and Allegran.    Singlesnet and Mate1 are now trying to break into the market.

USA.
Singlesnet and True take the lead.  Americansingles and every other former second tier player gets knocked out of the top 10.    Plentyoffish has gone from 140th ranked site overall to top 80 in the US in the last 2 months according to some ranking firms,  blowing past both Yahoo personals and Match and is now ranking 3rd place.   Last year all the second tier sites got replaced and this year all the former first tier sites got knocked out.  No M&A to report here.  

Australia,.

 RSVP the leading dating site got bought by Fairfax for $38.92 Australian.   Plentyoffish is 8th spot now,   but australia is such a tiny country with a low currency no one cares. None of the other major sites are trying to break into the market.

Over all market trends.

Couple of free sites got some funding,  none have shown any year over year  market share gain,   okcupid and matchdoctor where 2 and 3 last year.  okcupid barely takes 4th place now and is on course to take 5th spot this month in the US market for free sites.   Fling.com  came out of nowhere and is taking over the adult market.    Porn like advertising  has become the norm  for paid sites, and is fueling the growth behind true.com, singlesnet  and to some extent mate1 with all their cleavage ads.   

11 Responses to “The winds of Change.”

  1. JP Says:

    Hey Marcus.
    I’m new POF user and found the site quite amazing.

    Booked marked this blog and hope to read more from you in the future.

  2. Top Posts « WordPress.com Says:

    […] The winds of Change. Lots has happened in the last year. Canada. Lavalife’s parent company  got taken out by a private equity […] […]

  3. Mary Says:

    Hi,

    It’s great that you really stay on top of things in the industry. What are your feelings about lavalife’s free siet for seniors/boomers? Will lavalifeprime have an effect on Plenty of Fish?

    BTW, when do you sleep?

  4. Aus Says:

    So if Australia is a tiny country with a population 2/3 of canada’s then how big is canada?

    If the cost of a PPC ad for dating costs the same in $US in Aus / canada / US or UK then what sense does your ignorant and nonsensical comment about a “low currency” make. SFA.

    Spend some of that money and get an education.

  5. Shimrit Says:

    Actually, Allegran got bought out over a year ago, but yeah, close enough🙂

  6. Online Dating News From The Blogosphere » Online Dating Insider Says:

    […] on the Winds of Change (older post but […]

  7. Lovin.mobi » Online Dating News From The Blogosphere Says:

    […] on the Winds of Change (older post but […]

  8. moi Says:

    I WISH Australia’s currency was as low as it used to be. It’s bad news for Aussie sites with adsense now we’re around US90cents. I dream of the days when an Australian dollar was US70 cents. It’s only a a matter of time before the Australian and even New Zealand dollar are worth more than the US dollar.

  9. onlinedatingclinic Says:

    I really don’t like the way Meetic changed Dating Direct – not the same at all now

  10. icfny.com Says:

    In the early days of online dating sites were filled-with online profiles of people who are thieves, con artists and fraudsters.

  11. Online Dating News From The Blogosphere - Free Dating PortalFree Dating Portal Says:

    […] on the Winds of Change (older post but […]

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