Looks like a lot of news coming out today. Sparkpeople sold for $75 million the company has 2 million uniques a month on 67 million pageviews and the site isn’t even break even. I talked to chris while back and was sending them a hundred+ signups a day for a while. I also talked to eric when I was first starting out and he sold his company for $65 ? Million today.
I’ve come a long way in the last 3 years, today I’ve single handily built the largest dating site in the world with no employees. The site generates more relationships than match.com yet only makes a tiny tiny fraction of Match.com’s 300 Million a year. So today I sit at a turning point, the site has over 1.1 billion pageviews and 45 million visitors a month , the maintaince and all that annoying stuff is growing fast and there is no way to effectively monetize the site without employees.
I can either sell and walk away with a few hundred million or start an office and grow the site. So in the coming weeks/months i’m going to turn my hobby into a business. Like anyone else founding a startup, i’m going to go get myself a business lisence so I can get office space. Then go office space hunting, set up the office, put up job descriptions etc etc.
The main goal is to start replacing adsense/dating ads and hire sales people. I spent the last few weeks working long days optimizing my ad revenue and as a result adding over a million a year net per week of work. Yet compared to match.com all these efforts are really just rounding errors. At the end of the day its not possible for me optimize revenues myself or to outsource sales as no one vender could sell more than 3% of my inventory. I am at a size now were there are no off the shelf solutions and everything has to be built from the ground up.
This is going to be an insane next few months, Right out of the gate my hobby turned business Plentyoffish is a top 30 site in the US based on Competes Attention metric, top 10 in canada and top 30 in the UK.