Looking for 3 Senior Software Developers.

For those of you that don’t know…

Plentyoffish was started by me and has now grown to the worlds largest dating site with over 1.1 billion monthly pageviews and 45 million visitors.    As of today Plentyoffish.com is the largest Canadian consumer facing internet company and is still a 1 person company  earning millions annually.  Unfortually I am at the scale now were nothing can be bought off the shelf and everything must be built from the ground up.  As a result we will be building up a large team of 20 to 30 employees over the next few months.

As of today i’m looking for 3 Senior Software Developers to join my team.

– Strong skills in ASP.NET 2.0, C# 2.0, SQL Server 2005, Web Services.
– Strong skills in building scalable software.
– At least 5 years experience working with Microsoft technologies such as Asp.net,  ASP or SQL Server.
– Must be able to assist in the setup, implementation and improvement of development cycle best practices, such as version control, code release management, version management and automation of the build and deployment process.
– Must be able to provide project managers(me)  with accurate time and work estimates based on the technical scope of the project.
– Strong communication skills both written and oral. The candidate must be able to articulate complex design and architecture ideas to members of the development and QA team and to non-technical team members.
– Having built systems that take orders and credit card transactions previously is a strong plus.

Along with working for a fast paced fast growing company you will get a 30inch Apple Cinema HD Display for your work station.   You will be working on a brand new project that will handle billions of transactions per month and be used by millions of people.

Send your Resume with compensation requirements to  mfrind  Plentyoffish.com   (put in the at sign)

41 Responses to “Looking for 3 Senior Software Developers.”

  1. Zoltan Says:

    Hey Markus… what’s your next project? Care to share?🙂
    Good luck, whatever would it be.

  2. Nico Says:

    Hi Markus I wrote you an email not to long ago.
    Did you get it?

  3. orca Says:

    Is this a joke?

    20 to 30 employees?

  4. Rush Says:

    Sounds like an awesome opportunity. Just sent you my resume!

  5. Ryan Says:

    Markus, have you ever managed a large group before?

  6. Jonathan Frate Says:

    It will take you at least 1 year to scale up to 20 people and get an roi out of them.

  7. Noel Says:

    Having managed many people in my career, and having done many start-ups, it is no small feet to manage people. Lots of it has nothing to do with the work at hand actually, but the art of knowing how to manage people. 0 to 20-30 in the next few months! Good luck!!!

  8. Ryan Says:

    Noel, you are so right. Managing even a small group can be like herding cats. The first problem is that, despite your best attempts, you will undoubtedly have to make concessions on the attributes you are looking for in an employee. There is often not a perfect fit. If it does look like a perfect fit, soon after hiring, you will see the real person behind the resume.

    Once you hire a team, you have to deal with different personalities, goals, and the uncertainties of life. Employees have to take time off for doctors appointments, kids being sick, etc. Employees are not robots, and the psychology involved can really complicate the operation. Some will be jealous of the other employees, and try to undermine them. Others will be looking to build in job security by trying to build things in a way that requires their constant supervision. After some time, if you don’t manage expectations very carefully, your employees will see all of the cash coming in and want a bigger piece of the action. That’s when things can get ugly real fast.

  9. maurizio Says:

    Pity that I’m a bit out of the requirements..🙂

  10. webwacker Says:

    Will you be sharing equity?

  11. Mayo Says:


    use performance bonuses as reward and NOT equity!!!

  12. Tomás Says:

    If you need someone to translate your site to portuguese or to work for you in America Latina i’m here.

  13. tw Says:

    Hey Markus,

    Will you be setting up your office in Vancouver or Toronto?

  14. Chris Gilbert Says:

    Sounds like he’s selling POF and starting from scratch, or adding on to it… However — I highly doubt the majority of POF users will be able to afford anything as most are used to the freebies like the personality tests. I wish you luck Markus in whatever you are doing but you should also be looking for others with experience in Business & Marketing before taking this on… I know I have offered to help out but you haven’t responded to any email.

  15. JT Says:

    Chris: No, I don’t think Markus is selling POF. He’s going to try to convert some part of the site to a paid model by adding extra services. Probably micro-payment, lower than the other services out there, to keep aligned with his existing “brand”. A damn smart move, of course.

    Great place to start, Markus.

  16. Marc Chriqui Says:

    Markus, I think it’s really funny when people here give you advice.

  17. MK Says:

    “I believe that in a few years 2 or 3 person companies will replace companies that have 40 or 50 employees.”

    So, that bet was wrong, I imagine?

  18. Fernando Ardenghi Says:

    “1 person company earning millions annually”

    revenue == an amount of money regularly coming in

    earnings == revenue less operating costs (direct costs, administrative costs, selling&advertising costs, salaries, depreciation, etc)

    profits == earnings less taxes

    Will be interesting to see PoF’s tax declaration to see if it has a big profit!


    Fernando Ardenghi.
    Buenos Aires.

  19. Chappers Says:


    Take this comment or leave it.

    If you sell your company then you’ve got outside pressures (investors) which takes your eye off what matters. If you move to part paid model, have you estimated the take up? If you move to completely paid model, what churn will you get? Why oh why oh why would you not simply leave this site as it is (perhaps make it look more ‘new media’) and use the popularity (seems like at its height right now), to develop a new site (or sites) in a new area, and use the volume to drive the new site? Other comments about managing other people are spot on. How much experience do you have in managing 30 people, managing salaries, tax, accounts, rent, business rates, office equipment, etc. Do you need the hassle?

  20. Ryan Says:


    When I suggest that Markus sell the thing, I mean to take the money and find something else to do. Let someone else take on the risk messing with a winning formula. Most investments reach a point at which they are no longer in-line with the investors goals and risk tolerance, or if the value has reached its maximum value and should be discarded. If I was in Markus’ shoes, this would be the time to move on. However, I realize that a part of Markus’ persona is the site, and so it would be difficult to hand control over to someone and watch them destroy the business.

  21. Noel Says:

    One of the problems is that it is tough to sell a one-man company as the entire goodwill, knowledge and brains of the organization is only in one person. Unless, of course, Markus’ programming of the site is so proprietary and unable to be duplicated unless you have the source code that they would buy the company just to get at the source code (which I highly doubt is the case – ie, I don’t think it’s that hard to figure out how to program such a site if you focus on the key aspects, AI to reduce human intervention and database optimization, in addition to the physical server architecture, etc). Also it’s difficult to sell companies unless one signs an agreement to stay on for a while (usually 1-3 years). One usually wants the top manager to stay on for a while after the sale. Smart buyers try to increase the chances of the CEO, or ‘one-man’ in this case, staying on by paying an ‘earn-out’ in addition to the sale price over the ensuing 3 years post sale. Of course, most savvy business owners get enough money up-front on the sale that the earn-out doesn’t matter, but at the same time is enough of a carrot that you will want to stick around. In any event, they can’t force you to stay, other than a penalty clause (ie you pay some of the purchase price back) but few would agree to this and Markus certainly wouldn’t (he’s a bit of a control freak, but in a good way!🙂.

    Anyhow, at, say $7.5M in sales this next year and a 10x multiple he should be able to reap a minimum of $75M from a sale if he finds the right buyer. i’d just take all my future earnings today, stay with the company as long as I have to and then go start something else or not work another day in my life (if I could stand that!)

  22. Rvander11 Says:

    Marcus, I have been following your blog for some time now. Although managing people can be a challenge, don’t be discouraged by all the negative Nellies out there. You have a brilliant mind and I have every bit of confidence you will be just fine.

  23. JT Says:

    I’m with Noel all the way, except the 10x multiplier. While its true places like Google are valued much higher, much of that comes from potential future growth. Markus himself admits he’s pretty much top of the market as it is.

  24. Ryan Says:


    The trick is to find someone who believes they can take the site “to the next level” through more effective marketing, etc. Basically, the things that Markus says he now needs to build out, let someone who already has expertise in those functions (marketing) buy the company and put their experienced people at the problem. This “opportunity” should fetch a premium, since you could say that PoF is untapped in terms of revenue opportunity, while having a large, loyal customer base.

  25. Ryan Says:


    I don’t see my comments as negative. However, I’ve seen many examples of people with coding backgrounds move into management roles, and only later finding that its completely unattractive, and sometimes turns bad. Most software developers do not make good managers. In fact, some of the qualities that makes someone a good developer are counter to being a good manager.

    I honestly don’t think Markus is going to change his mind on the decision. He seems certain of his abilities, and of the direction he wants to take the company. I hope he has the chops to handle the management stuff.

  26. Roman Says:

    There are no one-man company any more, there are no magic.

  27. Noel Says:

    Ryan, I agree with you totally. When I managed my own tech company and went from sales and marketing and product development to managing people I hated it more and more the larger my company became. Eventually I found myself, especially after the sale, doing ‘dog and pony’ shows for people about the company and sitting in company meetings and B of D meetings all the time.

    I would say, especially in programming, the precise skills that make you a great programmer are the opposite of what you need to make a good manager. Not all of the time of course, but generally. In any event, if you haven’t been a manager before and are planning a quick transition, like Markus is, watch out!

    • Hal Says:

      Noel, I’d love to pick your brain about selling an established tech company with good numbers, but on a smaller scale than POF.

  28. yc Says:

    Hilarious that folks think he should be hiring marketing folks for “more effective marketing”…how much more effective do you want him to get? Did you read the stats…hiring dev first is the right approach. It terms on going to a 30 person team that is still small scale and manageable enough. Armchair advisors make me laugh. Marcus I’d say your track record speaks for itself.Good luck to you. If you are linkedIn you should have no trouble finding the right candidates. Cheers Y

  29. Ryan Says:


    You are funny. You sound like someone who just turned 21, and plans on breaking the casinos.

    There is a reason why there are so many examples like these:

    In fact, when I was last interviewing for a software management position, two of the openings were vacated by managers who were previously developers. One decided he wanted to move back to development because he found that he hated managing, while the other was forced out by his boss as his move to management was a dismal failure.

  30. Wish Says:

    Damned if he does and damned if he doesn’t…

    I opened up this page thinking I’d find comments indicating support and excitement regarding Markus’ latest endeavors. Instead, I found the direction of this conversation more than a bit disconcerting.

    It sounds like there are a whole lot of former managers out there expressing their views, concerns, advice. However, None seem to be touting any experience growing a website that’s starting–STARTING–from “1.1 billion monthly pageviews and 45 million visitors”.

    As I’ve followed Markus’ story, two things are clear. He has a clear vision and practical knowledge about what distinguishes a progressive internet business from a traditional one. His placement in the market validates that.

    If I had to guess, I imagine he’s already thought through most if not all of these concerns, evaluated his options and decided to forge ahead as stated. I think he’ll hire not only technically savvy but other business savvy developers. I think they’ll set the focus collaboratively and create and manage a successful product.

    If I remember correctly, there were a lot of informed, insightful managers before the tech bubble burst 7 yrs ago too. Given his current successes, I don’t think Markus will do worse.

    Simply, I give the man unqualified praise and well wishes on his continued success!

    Best regards…

  31. Ryan Says:

    I find this a fascinating topic, simply because there is no perfect answer. I don’t hear anyone saying damned if you do/don’t, although the collective is saying so. Also, comparing this to examples from the tech bubble is a mismatch. Markus kind of did things backwards, and will now attempt to shoehorn a team into a business that he single-handedly built. I applaud his success, and hope it continues to be successful. I see the challenge at hand sort of analogous to home builders who built the house, but is now pouring a cement foundation for it to go on top of. There are unique issues at play in Markus’ case. I wish him success.

    Separately, there are many novices here who have provided input who don’t have the experience to support their positions. Managing can be rewarding if you like the people stuff. If you consider the people thing as “overhead”, you won’t enjoy it. I imagine that Markus see it more as a means to an end, and not something he is looking forward to doing. I’ve seen/read interviews where Markus makes it a point to describe his “workday”. Who wouldn’t want to begin work at 11am and work for 2-3 hours? Unfortunately, if you lead people, that sort of schedule becomes impractical.

  32. Noel Says:

    yc’s comment made me laugh out loud. Many of us here are not ‘armchair critics’ (and, um, do you see the irony of your statement?). I have been through all Markus has, have run my own company, have been a venture capitalist, have backed people like him and continue to do so. READ MY LIPS: Just because you have had success as a one-mand band does not necessarily mean that translates into success as someone managing a team of 30 people, no matter how smart you are or what the success you have had in the past has been.

    Ryan, you seem to be one of the few voices of reason on here!

  33. Pete Scuzwalla Says:

    I think you are all a bunch of Marvin Jerkovskies

  34. Mike Says:

    Hey Markus,

    Are you interested in any sort of internships? I’m toying around with ASP.net myself.

    I’m still trying to figure out how your order your database around. Is it multiple tables all in one database?

  35. Danny Says:

    Why would you guys worried so much about Markus? He create PoF from nothing. He got the money! I believe that he can bring this project to the next level.

  36. plenty of fish - macvill.com | macvill.com Says:

    […] Markus (2007). “Looking for 3 Senior Software Developers.”. PlentyOfFish Blog. Retrieved […]

  37. allen harrison Says:

    Im trying to join the site plentyoffish but every time i try it always says im using signs or symbles in my user name and im not ive tried numerous times and its frustating socan u please help thank you

  38. Maxine Oberman Says:

    This is ia member of Plenty of Fish. One of your so-called sponsors has not attended the last two gathering. In order to increase business you need an over-seer to spot check your parties. I am a business woman and do not like the idea that someone is hosting a gathering and is not there to meet or greet . This is very unprofessional. I would like to give you more imput.

  39. Trisha Morley Says:

    I’ve had no luck in contacting any staff from POF. There is a fake profile with my picture and it needs removed at once or I will take legal action. This isn’t the first contact.

  40. Eugene Says:

    I have 3 cool ASP.NET and C# developers in my team. We are small belarusian software development team, and, if you need our help(maybe), drop me a line on Skype(e.dziatlau.vironit) or just visit our page: http://vironit.com/

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